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An Analysis Of The Contribution Of Public Relations To The Growth Of The Ballymaloe Brand., Avril Desmond

Theses

The aim of this dissertation was to explore the public relations techniques of Ballymaloe and determine the effectiveness of these techniques on the Ballymaloe brand. Relevant literature was explored and the subjects the subjects that were encountered included public relations traditional and new media avenues.

The research methodology constituted quantitative analysis. Interviews were the primary research tools, with media analysis being used to back it up. The data was analysed using content analysis procedures.

The conclusion identified that, Ballymaloe are inadequate in implementing two way communications with their strategic publics. The research highlighted the relaxed attitude towards their public relations …

Cultural Diversity In The Hotel Industry: A Study Of Performance Management Systems, Deirdre O'Donovan

Theses

Recent years have seen a sharp increase in the numbers of people immigrating to Ireland, making Irish society much more culturally diverse than in previous decades. At present, there are approximately 420,000 migrants living in Ireland, of whom approximately 350,000 individuals are of an age to work (Central Statistics Office 2006). Consequently, Irish workforces are now more culturally diverse.

This thesis focuses on the implications of cultural diversity on performance management practices in a number of Irish hotels. Due to the large number of culturally diverse employees in the hospitality industry, the hotel sector was chosen as the focus of …

An Investigation Of Female Career Progression And Development In The Irish Hospitality Industry., Richella Ryan Devereaux

Theses

In recent years, the increasing number of women at the lower positions in the hospitality industry and their underrepresentation in top management positions has made women’s status in the industry a great concern. The purpose of this study is to examine the career progression of female graduates in the Irish hospitality industry.

A qualitative approach in the form of in-depth interviews of twenty-one female middle and senior managers in the Irish hospitality industry provided the opportunity to gain insights into their experiences and barriers faced in advancing their careers to senior management positions.

The results of the current study identify …

The Role And Significance Placed On Corporate Social Responsibility In The Hotel Industry In The South West Region Of Ireland., Shirley Millar

Theses

This research sets out to examine the concept of Corporate Social Responsibility in the context of the hotel industry, with a specific focus on Ireland and the South West Region. The study looked at the level of importance placed on CSR by both the hotel consumer and the hotel industry. The study also sought to determine the relevance of CSR as a source of competitive advantage

Interest in the practice of Corporate Social Responsibility (CSR) has become increasingly prominent in recent years. There has been a shift in practice from companies doing good to be seen to be doing good, …