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Full-Text Articles in Business
Hospitals And The Web: A Maturing Relationship, Daniel Fell, C. David Shepherd
Hospitals And The Web: A Maturing Relationship, Daniel Fell, C. David Shepherd
Faculty and Research Publications
How are hospitals using the Internet in marketing today? Where are health care marketers focusing their online efforts?What returns are marketers seeing from their Internet initiatives and investments? These are some of the questions we have been tracking since 1995 when we conducted the first-ever study to examine the ways that hospital marketers around the country were using the Internet and other emerging technology to promote their organizations. In the most recent survey, we look at what health care marketers are doing online and take the pulse of an industry grappling with rapid change and as yet unproven Internet strategies.
Hud Report Hails City's Revival, Chester Smolski
Hud Report Hails City's Revival, Chester Smolski
Smolski Texts
"Recent rankings of Providence have given it high grades, ranging from restaurant reviews to being named by Money magazine as the best city in the Northeast in which to live. All of these tributes have received considerable publicity. But the best endorsement of the city's revitalization likely comes from a publication not commonly seen by the public, the annual State of the Cities report published by the U.S. Department of Housing and Urban Development."
Using A Cognitive Prosthesis To Assist Foodservice Managerial Decision-Making, Andrew H. Feinstein, J. Martin, R. Ogawa
Using A Cognitive Prosthesis To Assist Foodservice Managerial Decision-Making, Andrew H. Feinstein, J. Martin, R. Ogawa
Office of the Provost Scholarship
No abstract provided.
The Implementation Of Strategic Planning In Irish Hotel Groups., Frances Alexandra Keys
The Implementation Of Strategic Planning In Irish Hotel Groups., Frances Alexandra Keys
Masters
The primary objective of this research was to examine the relative importance and success of forty factors over the past five years (1994-1999) that have facilitated and/or impeded the implementation of strategic plans within Irish hotel groups. This research studied twenty-four hotel groups, which consisted of ninety-five strategic business units. An extensive review of strategic management literature by theorists such as Andrews(1971); Ansoff (1990); Chandler (1962); Cole (1997); Day (1984); Drucker (1969); Greenley (1986, 1989); Gupta (1986); Hayes (1985); Hofer (1973, 1976); Mintzberg (1978, 1987, 1990, 1994); Ohmae (1988); Porter (1980, 1985, 1991); Schaffer (1984); Schendel and Hatten (1972); Thompson …