Business Commons^™

Destinations’ Recovery Marketing Campaigns In Response To Pandemics, Eli Avraham

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The Covid-19 pandemic has altered the paradigm of risk and recovery management but it is just one of many pandemics to have impacted destinations during the last two decades. This study examine how destination officials combated the image crises that followed SARS-2003, H1N1 Swine flu 2009-10, Zika 2016-17 and Covid-19. The literature dealing with combating pandemics has focused on the actual management of either a specific pandemic or regional aspects of a pandemic and less on the recovery marketing and image repair aspect. As a result, tourism academic literature has a shortage of image repair theoretical frameworks addressing multi-case health-related …

Guest Attitudes In The Covid Era: Does Socioeconomic Status Impact The Acceptance Of Hotels' Green Practices?, Faranak Memarzadeh, Priya Raman

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

As the hotel industry is one of the sectors that is heavily affected by the pandemic, it is critical to discover which characteristics of guests’ priorities have transformed due to COVID-19, including guests' mindset about hotels’ green practices.

To offer the most effective sustainable service in the pandemic era, hoteliers need a clear perception of guests’ viewpoints on hotels’ green practices. Besides the guests’ demographic information, which helps in understanding their opinion about green service in the COVID-19 time, their socioeconomic status could predict the layout of their mindset and perceptions of the service in this specific period of time.

Technological Applications In Small Accommodation Businesses, Codruta Adina Baltescu

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The technological evolution in economic activities determines rapid changes and the need for permanent adaptation. In tourism and, especially in the field of hospitality, these transformations have essential influences on the organizational aspects, managerial decisions and, finally, on the companies' competitiveness. The study aims to assess the current state of use of technological applications in the small accommodation businesses, as well as the perceived advantages and barriers in managers’ views. This study presents the results of a qualitative research conducted on a sample of 20 managers of small hospitality businesses in Brasov County, Romania. The findings point out that the …