Business Commons^™

Luxe-Bargain Shopping: Consumer Orientations, Perceived Values, Satisfaction, And Future Intentions, Chae Mi Lim

Doctoral Dissertations

This study was designed to examine the phenomenon of “massclusivity” of luxury (i.e., increased accessibility and affordability of luxury) in the current luxury market. To do so, this study introduced the concept of “Luxe-Bargain Shopping,” which referred to purchasing a luxury brand at a bargain, and developed an empirical framework that portrayed both luxury consumption and the bargain process. The specific research objectives of this study were to: (1) investigate whether luxury-related consumer orientations (i.e., prestige sensitivity and fashion leadership) influence perceived product values (i.e., social, emotional, and quality values); (2) investigate whether bargain-related consumer orientations (i.e., price mavenism and …