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Articles 1 - 30 of 32
Full-Text Articles in Business
Camping: A Positive Developmental Context For Youth With Disabilities/Serious Illness, Christopher T. Troxell
Camping: A Positive Developmental Context For Youth With Disabilities/Serious Illness, Christopher T. Troxell
UNLV Theses, Dissertations, Professional Papers, and Capstones
The paper will examine how elements of youth development can enhance the camp experience, so that new camps for youth with disabilities and/or serious illness, such as Flying Horse Farms, can start with a solid knowledge base of what works and why it works. Also, even though the paper is geared toward these specific types of camps, part of its recommendation could be modified to fit the purpose of any camp.
Road To The Green Seal, Milos Cerovic
Road To The Green Seal, Milos Cerovic
UNLV Theses, Dissertations, Professional Papers, and Capstones
Green Seal is one of the most recognized non profit organizations that work closely with companies from all over the country to provide certification of environmentally friendly products used by employees. There are many reasons for product certification process. The most obvious one is to preserve the environment and energy efficiency. Another important reason is to reduce the cost and increase the profit by using products with higher durability and less expensive packaging. Of equal importance is participation in green initiatives which allows hotels and other organizations to capture additional businesses, media exposure etc. InterContinental Chicago is the largest and …
Managing Cultural Diversity In Hospitality Industry, Yi Gong
Managing Cultural Diversity In Hospitality Industry, Yi Gong
UNLV Theses, Dissertations, Professional Papers, and Capstones
Cultural diversity has become a major issue in the hospitality industry of the United States. This paper focuses on analyzing the change faces and current status of the cultural diversity in the hospitality workplaces, discussing the opportunities, benefits and challenges from the culturally diverse workforce, and providing practical recommendations that might help human resource managers to successfully dear with cultural diversity issues. Based on the analysis of cultural diversity, this paper creates a cultural diversity training module for a graduate human resource course or a hospitality company training program that aims at facilitating trainees to increase cultural diversity awareness and …
Rebranding: A Case Study Of A Business Hotel In Singapore, Guat Loo Ooi
Rebranding: A Case Study Of A Business Hotel In Singapore, Guat Loo Ooi
UNLV Theses, Dissertations, Professional Papers, and Capstones
This paper examined the process of service rebranding through various studies of corporate rebranding and service branding. This paper used exploratory case study to gain insight of an actual service rebranding of a business luxury class hotel, Royal Plaza on Scotts. Information from in-dept interviews with the Marketing and Brand Director was used to understand the various elements of the service rebranding process. The study showed that the actual service brand revitalisation of the hotel involved a combination of elements in the corporate rebranding and service branding processes. The study showed that the process of making changes to service brand …
Taxonomy Of Knowedge Management Research In Hospitality And Tourism, Henner Nehles
Taxonomy Of Knowedge Management Research In Hospitality And Tourism, Henner Nehles
UNLV Theses, Dissertations, Professional Papers, and Capstones
The hospitality industry is operating in an ever increasing knowledge-based economy, where hotels have to increase customer satisfaction and retention levels, lower employees turnover rates and operating expenses, maximize profits and strive to gain a sustainable competitive advantage. “Knowledge management caters to the critical issues of organizational adaptation, survival, and competence in the face of increasingly discontinuous environmental change. Essentially, it embodies organizational processes that seek synergistic combinations of data and information processing capacity of information technologies, and the creative and innovative capacity of human beings” (Civi, 2000, p.166). Knowledge Management (KM) is not a new concept. It has its …
An Observational Tool For Measuring The Dealer's Emotional Labor In A Casino, Alfred Sukwon Jang
An Observational Tool For Measuring The Dealer's Emotional Labor In A Casino, Alfred Sukwon Jang
UNLV Theses, Dissertations, Professional Papers, and Capstones
The hotel industry has been interested in friendliness as a means of improving the relationships with customers. Upon how to operationally measure the employee’s friendliness, emerging studies have mentioned emotional labor at work. This study developed an observational tool for measuring the dealer's emotional labor in a casino by observing the smiling, eye contact, collecting in a gentle manner, greeting, thanking, and apologizing.
The Relationship Between High Risk Athletes Risk Perception Of Adventurous Activities, Their Travel Destinations And Their Vacation Travel Patterns, Tanir Magen
UNLV Theses, Dissertations, Professional Papers, and Capstones
Adventure tourism is a growing market segment in the US; the decision to participate in adventurous activities and the selection of risky destinations while on vacation involves ones risk perception about the physical risks that can lead to fatal results from these activities. Existing literature suggest that risk perception is a determinate in choosing a leisure activity and destination while on vacation and that level of tolerance to uncertainty can determine travel behavior (Floyd & Gibson, 2004; Fuchs & Reichel, 2006; Hofstede, 2001; Iso- Ahola, 1980, 1982; Money & Crotts, 2003; Reisinger & Mavondo, 2005). People who have high tolerance …
Proposing Additional Questions To Understand A Destination’S Image And Its Relationship With A Business Travelers’ Socio-Economic And Demographic Profile: Specifically, The Case Of Las Vegas, Yohan Lee
UNLV Theses, Dissertations, Professional Papers, and Capstones
Based on reviewed results of visitor profile reports from Las Vegas Convention and Visitors Authority (LVCVA) and other related literature, this study concentrated on developing additional and helpful questions to measure Las Vegas business travelers’ leisure needs and their perceived image of LVCVA. These questions mainly covered the areas, which were not covered by LVCVA survey questionnaire. Both quantitative and qualitative methods were utilized to create these additional questions. Thirty seven leisure attributes were used to measure business travelers’ general travel experiences. Thirty eight leisure attributes were used to measure business travelers’ perceived overall image of Las Vegas. Three open-ended …
Premier, Stuart H. Mann, Afsha Bawany, Michelle Mouton, Robyn Campbell-Ouchida
Premier, Stuart H. Mann, Afsha Bawany, Michelle Mouton, Robyn Campbell-Ouchida
Premier: The Magazine of the UNLV Harrah Hotel College
No abstract provided.
Developing A Comprehensive Training Guide For Dealers In The Gaming Sector Of The Hospitality Industry In Las Vegas, David Lee
UNLV Theses, Dissertations, Professional Papers, and Capstones
Given that repeat business is at the core of profitable operations, particularly in the service industry, the purpose of this paper is to develop a comprehensive training guide for dealers in the gaming sector of the hospitality industry in Las Vegas. The comprehensive training guide will focus on customer service satisfaction to increase loyalty and add value to the Service Profit Chain (SPC). The efforts to develop and then implement this comprehensive training manual is to produce higher rates of repeat business, reflected in higher returns and overall profits. Therefore upon implementation, this comprehensive training manual will be the cornerstone …
Meeting Planning Basics: A Guide For Administrative Professionals, Larissa J. Schultz
Meeting Planning Basics: A Guide For Administrative Professionals, Larissa J. Schultz
UNLV Theses, Dissertations, Professional Papers, and Capstones
Planning meetings and events is a job function that requires skills and knowledge of the meeting management industry. In today’s economy and within many organizations across the globe, both corporate and association meeting planning is a job function that is frequently being seen as a task that an administrative professional can take on in addition to their other workload. While in many instances this may seem like the most efficient and cost-effective route for organizations to undertake, in the long-run it can actually cost the organization more – in both time and money. In addition, it can lead to poorly …
An Overview Of Change Management In The Hospitality Industry, Jennifer Lee
An Overview Of Change Management In The Hospitality Industry, Jennifer Lee
UNLV Theses, Dissertations, Professional Papers, and Capstones
An organization operates based on shifting circumstances, both internal and external. Such a dynamic environment demands adaptability within the organization and consequently, capabilities to absorb inevitable change. Such focus requires the commitment of an organization’s staff. In the hospitality industry, this is especially so, considering the labor-intensive operations that respond to the volatile sales and the seasonality of a perishable good. This paper considers critical issues in change management that are relevant to the hospitality industry. Research studies in change management over the last several years will be identified and analyzed. In addition, case studies which support common findings will …
Customization Vs. Standardization In Global Hotel Expansion, Nenad Praporski
Customization Vs. Standardization In Global Hotel Expansion, Nenad Praporski
UNLV Theses, Dissertations, Professional Papers, and Capstones
There are numerous challenges that an international hotel chain faces when opening a property in a foreign country. The company’s response to those challenges will determine the new hotel’s overall success rate. This will in turn directly affect the corporation’s profit levels. The critical issue of this project is to define to what extent the world’s largest hotel chains utilize the theories of customization and standardization when designing a business strategy for a new property. In order to truly grasp the concept, it is essential for one to value the importance of brand standard in regards to globalization in the …
Last Minute Travel: Anomaly Or Opportunity? A Case Study Of An Online Travel Agency’S Product Evolution, Cady Wolf
UNLV Theses, Dissertations, Professional Papers, and Capstones
According to Jupiter Research, Online Travel is expected to reach $128 billion by the year 2011. It is estimated that sales of online packages will reach $7.6 billion by 2011; with one segment of this market, last minute travel, estimated to reach $1.8 billion during the same period. The growth potential of the last minute market segment is substantial, as the number of consumers who purchase travel online will grow from 34 million in 2005 to 55 million in 2011 (Cannizzaro, Carrol, Offutt, and Quinby, 2007).
Beverage Operations Pricing Strategies, Jeffrey M. Yedlin
Beverage Operations Pricing Strategies, Jeffrey M. Yedlin
UNLV Theses, Dissertations, Professional Papers, and Capstones
A study of pricing strategies implemented in food and beverage operations that are focused on beverage operations. This is conducted through literature review and then a real time study of operations for the Luxor Casino and Hotel. Data over a period of three months is then analyzed to ascertain practical and realistic pricing strategies facing Las Vegas in the current economy.
Development Of A Student Ambassador Program, Heather James
Development Of A Student Ambassador Program, Heather James
UNLV Theses, Dissertations, Professional Papers, and Capstones
The need for colleges to explore alternative methods of increasing enrollment provides new opportunities and challenges in the quest to attract students. These challenges and opportunities can be addressed with the development of a Student Ambassador Program. This work presents the creation of an ambassador program consisting of current and former students who reach out to local high schools, career seminars, and industry related venues in order to both increase awareness of the program while also answering questions and being a point of contact for potential students. The implementation of the program involves a targeted recruitment strategy, coupled with training …
Ecotourism Sustainability, Lori W. Hedrick
Ecotourism Sustainability, Lori W. Hedrick
UNLV Theses, Dissertations, Professional Papers, and Capstones
Ecotourism is defined by the Ecotourism Society as “responsible travel to natural areas which conserves the environment and improves the welfare of the local people”. The effect of this type of tourism poses both negative and positive impacts on the tourist and society. The importance of true ecotourism is to conserve and improve the environment, but the sustainability of this type of tourism can face ecological and economic challenges.
Managing Change: The Challenges Faced At Cne, Brandon Hill
Managing Change: The Challenges Faced At Cne, Brandon Hill
UNLV Theses, Dissertations, Professional Papers, and Capstones
Cherokee Casino Resort (CCR) is relatively new in the gaming industry compared to other casino resort locations such as the resorts in Las Vegas. From its inception less than ten years ago, when legalized gambling was passed in the state of Oklahoma, Cherokee Casino has gone from two bingo halls to seven casinos and a horse track. Included with the seven casinos are truck stops, outposts, motels, and hotels located throughout the state. It has grown from approximately 50 employees to over 3,000 companywide. Along with the rapid growth of casinos and employees, Cherokee Nation Enterprises (CNE) has been able …
Greening In The United States Hotel Sector: An Exploratory Examination, Adam Kaplan
Greening In The United States Hotel Sector: An Exploratory Examination, Adam Kaplan
UNLV Theses, Dissertations, Professional Papers, and Capstones
The aim of this paper is to explore the concept of greening in the U.S. hotel sector. Much of the existing research on the topic of greening is relegated to the European and Asian hotel sectors. Within the literature review, the paper will examine what industry leaders and scholars have reported about the progress of greening in the global sector. Given the scant research domestically, the paper will attempt to generalize some of the findings to the situation in the U.S. hotel sector. The paper’s methodology section will build on European research on greening and develop a blueprint for U.S. …
Higher Education Event – A Case Study And Special Event Approach, Matthew J. Muldoon
Higher Education Event – A Case Study And Special Event Approach, Matthew J. Muldoon
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of the present paper is to gain a better understanding of hospitality management literature in order to improve higher education event management strategies. The resulting professional paper intends to bring forward relevant literature and practical trends in event management. In addition, the paper intends to take a useful approach in examining the role of university conference and event standards in coordinating successful university development events. Moreover, this review expects to identify trends in higher education event programs as they relate to the hospitality industry. Events are important development initiatives and when properly planed can become a true cultivation …
An Assessment Of The World Wine Auction Marketplace, Michael M. Bowden
An Assessment Of The World Wine Auction Marketplace, Michael M. Bowden
UNLV Theses, Dissertations, Professional Papers, and Capstones
The fine wine marketplace has exploded in recent years, especially within the United States. Driven from super-heated prices this year [2007], American and European wine auctions sponsored by English-language houses realized at least US$333,209,438 in revenues this year, up from last year’s [2006] US$242,803,251 (Goldberg, 2007). It should also be noted that Peter D. Meltzer, from Wine Spectator magazine, stated that “worldwide auctions of fine and rare wines rose 25 percent over 2006 to hit a record $301 million in sales, according to figures just released by the major auction houses” (Meltzer, 2008, P. 128). This charge, especially in the …
Creating, Sustaining, And Growing The Learning Culture Of A New Luxury Hotel, Andres F. Vargas
Creating, Sustaining, And Growing The Learning Culture Of A New Luxury Hotel, Andres F. Vargas
UNLV Theses, Dissertations, Professional Papers, and Capstones
This paper uses exploratory, qualitative research to study the development of an organizational learning culture at a new luxury hotel. In the service industry, human resources represent the most valuable asset in the organization. Simply put, employees embody the brand as they interact with guests at every touch point. Internal and external guests evolving expectations, global competition and product commoditization, have forced lodging companies to look for ways in which to remain competitive and appealing to all stakeholders. A new property that joins a renowned hospitality management company, faces the challenge to deliver service that is up to its existing …
Premier, Robyn Campbell-Ouchida, Gian Galassi, Judy A. Nagai, Angela Sablan, Roy Jones, Brian Soulé, Michelle Mouton
Premier, Robyn Campbell-Ouchida, Gian Galassi, Judy A. Nagai, Angela Sablan, Roy Jones, Brian Soulé, Michelle Mouton
Premier: The Magazine of the UNLV Harrah Hotel College
No abstract provided.
Incentive Program For The Cherokee Nation Enterprise Floor Staff, Justin Teel
Incentive Program For The Cherokee Nation Enterprise Floor Staff, Justin Teel
UNLV Theses, Dissertations, Professional Papers, and Capstones
Many promotions at Cherokee Casino Resort are mass marketed and are not designed for a specific guest. Often guest are unaware of the promotions that are taking place while they are visiting the resort. The Floor staff is not making the effort to promote products that Cherokee Casino Resort invests in. Floor staff can increase the amount of participants with their day-to-day contact with the guest. The purpose of this paper is to create an outline, structure, and implementation timeline for an incentive program that can be effect in motivating the staff as well as increase revenue for the casino. …
Market Feasibility Studies: Hospitality Decision Making, Kim Mangino
Market Feasibility Studies: Hospitality Decision Making, Kim Mangino
UNLV Theses, Dissertations, Professional Papers, and Capstones
The specific purpose of this paper was to create a teaching case, while analyzing data that was collected in an effort to determine whether or not the particular organization had achieved “excellence.” The resulting teaching case aims to be an additional resource in organizational behavior and mainstream business classes across the globe, as it provides an example of a highly successful company that is facing basic, fundamental organizational issues. Ideally, this research will provide readers with an avenue for scrutinizing major issues in the hospitality industry and potential solutions. The case is most appropriate for upper division undergraduates or graduate …
Telling Our Story — Case Study Of The Cherokee Nation Cultural Tourism Initiative, Chad Smith
Telling Our Story — Case Study Of The Cherokee Nation Cultural Tourism Initiative, Chad Smith
UNLV Theses, Dissertations, Professional Papers, and Capstones
This is a case study of the Cherokee Nation Cultural Tourism initiative: planning began in 2005 and development began in 2008. This initiative resulted from the perceived need to create local employment, provide incentives to continue the culture and language of the Cherokee people, develop social and political good will in and outside of the Cherokee Nation area, enhance the brand of Cherokee Nation gaming and develop long term capacity in entertainment marketing. The opportunities identified included stimulating and reaching higher end Cherokee art and crafts market, encouraging development of more culturally authentic and fine Cherokee arts and craft, offering …
A Review Of The Hotsos Implementation At The Mandalay Bay Resort And Casino, Sarita Noyola
A Review Of The Hotsos Implementation At The Mandalay Bay Resort And Casino, Sarita Noyola
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this professional paper is to develop a case that analyzes the implementation of a guest service response system at a full service hotel resort. The term implementation will refer to the following: the start to completion process and steps utilized to install a new method into hotel operations. The definition of system, for the purposes of this report is a technological solution that utilizes limited manual processes and relies upon computers, mobile devices and computer programming. For the purposes of this report the term full service hotel resort will refer to a casino resort and hotel that …
Building An Effective Marketing Model For Native American Casinos, Jeffery M. Pletcher
Building An Effective Marketing Model For Native American Casinos, Jeffery M. Pletcher
UNLV Theses, Dissertations, Professional Papers, and Capstones
In 1987 the U.S. Supreme Court recognized that, as sovereign political entities, federally recognized Native American tribal entities could operate gaming facilities free of state regulation. Soon after, Congress introduced the 1988 Indian Gaming Regulatory Act (IGRA), which maps out the conditions under which Native American tribal entities are permitted to operate casinos and bingo parlors (Kilby, Fox, & Lucas, 2005). These terms and conditions for Native American casinos under IGRA regulation are Class II gaming methods. Class II gaming is defined as the game of chance commonly known as bingo (regardless of electronic, computer, or other technological aid) (Kilby …
Measuring Gaps In Customer Service At Spas: Are We Offering Our Customers What They Want?, Patricia Mittelstadt
Measuring Gaps In Customer Service At Spas: Are We Offering Our Customers What They Want?, Patricia Mittelstadt
UNLV Theses, Dissertations, Professional Papers, and Capstones
Currently, there is no academic standard or format that spas use to rate themselves against other spas, not is there one for spas to rate themselves on improvements based on previous surveys. This paper will offer a format for each individual spa and groups of spas, to find what the clientele’s expectations are. It will also determine if the spa is meeting or exceeding these expectations, and will create a format for all spas to use, based on the SERQUAL analysis developed by Parasuraman, Berry, and Zeithaml (1991). This tool will allow spas to survey their customers to see if …
Determining Organization Excellence, Elliott Moseley
Determining Organization Excellence, Elliott Moseley
UNLV Theses, Dissertations, Professional Papers, and Capstones
The hotel and hospitality industry are flourishing at a greater and more rapid pace in the global context than ever before and with each new projected location there is a certain inevitable risk faced by investors in that property. The level of risk varies from one situation to the next and such potential owners/investors must be able to act and plan with confidence when investing in hotel real estate. This confidence can be accomplished with full understanding of the strengths and weaknesses of economic and market analyses within any particular location. One important tool that these individuals use is market …