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Hospitality Administration and Management
University of Nevada, Las Vegas
Casinos – Marketing; Chinese; Gambling – Marketing; Gambling industry; Market segmentation; Nevada – Las Vegas
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Targeting A Niche Market In Las Vegas Gaming Industry, Sookyung Yeo
Targeting A Niche Market In Las Vegas Gaming Industry, Sookyung Yeo
UNLV Theses, Dissertations, Professional Papers, and Capstones
Purpose
The purpose of this paper is to analyze the most profitable Chinese group in the Las Vegas gaming market in order to develop a customized marketing strategy for the group.