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Hospitality Administration and Management
University of Nevada, Las Vegas
Branding (Marketing); Hospitality industry; Hotels – Marketing
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The Modern Brand: A Guide To The Intigration Of Csr Practices Into Hotel Branding, Matthew Warren
The Modern Brand: A Guide To The Intigration Of Csr Practices Into Hotel Branding, Matthew Warren
UNLV Theses, Dissertations, Professional Papers, and Capstones
Introduction:
There are certain components of the hospitality industry that make it unique in comparison to other industries. One of those components is the perishability that is associated with the hotel product. When it comes to hotel rooms, if a room is left empty then there is instantly lost profit for that property with no way of recovering it. In order to make maximum profit all rooms must be filled each night, this makes the task of attracting customers of the upmost importance within the industry. One of the primary ways in which hospitality companies have strived to attract customers …