Open Access. Powered by Scholars. Published by Universities.®
Hospitality Administration and Management
University of Nevada, Las Vegas
Branding (Marketing); Consumer behavior; Consumers' preferences; Tourism; Tourism--Marketing
Articles 1 - 1 of 1
Full-Text Articles in Business
The Relationship Between Destination Personality, Self-Congruity, And Behavioral Intentions, Ahmet Usakli
The Relationship Between Destination Personality, Self-Congruity, And Behavioral Intentions, Ahmet Usakli
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this research was to investigate the perceived destination personality of Las Vegas and to examine the relationships among destination personality, self-congruity, and tourist's behavioral intentions. A convenience sample of 382 visitors to Las Vegas was surveyed and 368 usable questionnaires were analyzed. The findings of the study indicate that tourists ascribe personality characteristics to destinations and perceived destination personality of Las Vegas is five dimensional: vibrancy, sophistication, competence, contemporary, and sincerity. These dimensions have a positive influence on intention to return and intention to recommend. The study also supports the self-congruity theory within the context of tourism …