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Hospitality Administration and Management
University of Nevada, Las Vegas
UNLV Theses, Dissertations, Professional Papers, and Capstones
Higher; Hospitality industry – Management; Special events – Management; Special events – Planning
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Higher Education Event – A Case Study And Special Event Approach, Matthew J. Muldoon
Higher Education Event – A Case Study And Special Event Approach, Matthew J. Muldoon
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of the present paper is to gain a better understanding of hospitality management literature in order to improve higher education event management strategies. The resulting professional paper intends to bring forward relevant literature and practical trends in event management. In addition, the paper intends to take a useful approach in examining the role of university conference and event standards in coordinating successful university development events. Moreover, this review expects to identify trends in higher education event programs as they relate to the hospitality industry. Events are important development initiatives and when properly planed can become a true cultivation …