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Hospitality Administration and Management
University of Nevada, Las Vegas
UNLV Theses, Dissertations, Professional Papers, and Capstones
College attendance; College students; Universities and colleges – Marketing
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Development Of A Student Ambassador Program, Heather James
Development Of A Student Ambassador Program, Heather James
UNLV Theses, Dissertations, Professional Papers, and Capstones
The need for colleges to explore alternative methods of increasing enrollment provides new opportunities and challenges in the quest to attract students. These challenges and opportunities can be addressed with the development of a Student Ambassador Program. This work presents the creation of an ambassador program consisting of current and former students who reach out to local high schools, career seminars, and industry related venues in order to both increase awareness of the program while also answering questions and being a point of contact for potential students. The implementation of the program involves a targeted recruitment strategy, coupled with training …