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Hospitality Administration and Management
University of Nevada, Las Vegas
UNLV Theses, Dissertations, Professional Papers, and Capstones
Casinos – Marketing; Gambling – Law and legislation; Gambling on Indian reservations; Off-reservation casinos
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Building An Effective Marketing Model For Native American Casinos, Jeffery M. Pletcher
Building An Effective Marketing Model For Native American Casinos, Jeffery M. Pletcher
UNLV Theses, Dissertations, Professional Papers, and Capstones
In 1987 the U.S. Supreme Court recognized that, as sovereign political entities, federally recognized Native American tribal entities could operate gaming facilities free of state regulation. Soon after, Congress introduced the 1988 Indian Gaming Regulatory Act (IGRA), which maps out the conditions under which Native American tribal entities are permitted to operate casinos and bingo parlors (Kilby, Fox, & Lucas, 2005). These terms and conditions for Native American casinos under IGRA regulation are Class II gaming methods. Class II gaming is defined as the game of chance commonly known as bingo (regardless of electronic, computer, or other technological aid) (Kilby …