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Hospitality Administration and Management
University of Nevada, Las Vegas
UNLV Theses, Dissertations, Professional Papers, and Capstones
Casinos – Employees – Training of; Customer loyalty programs; Gambling on Indian reservations; Marketing; Special sales
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Incentive Program For The Cherokee Nation Enterprise Floor Staff, Justin Teel
Incentive Program For The Cherokee Nation Enterprise Floor Staff, Justin Teel
UNLV Theses, Dissertations, Professional Papers, and Capstones
Many promotions at Cherokee Casino Resort are mass marketed and are not designed for a specific guest. Often guest are unaware of the promotions that are taking place while they are visiting the resort. The Floor staff is not making the effort to promote products that Cherokee Casino Resort invests in. Floor staff can increase the amount of participants with their day-to-day contact with the guest. The purpose of this paper is to create an outline, structure, and implementation timeline for an incentive program that can be effect in motivating the staff as well as increase revenue for the casino. …