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Hospitality Administration and Management
University of Nevada, Las Vegas
UNLV Theses, Dissertations, Professional Papers, and Capstones
Branches (Business enterprises); Hospitality industry – Standards; Hotel chains; International business enterprises; Luxuries
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Customization Vs. Standardization In Global Hotel Expansion, Nenad Praporski
Customization Vs. Standardization In Global Hotel Expansion, Nenad Praporski
UNLV Theses, Dissertations, Professional Papers, and Capstones
There are numerous challenges that an international hotel chain faces when opening a property in a foreign country. The company’s response to those challenges will determine the new hotel’s overall success rate. This will in turn directly affect the corporation’s profit levels. The critical issue of this project is to define to what extent the world’s largest hotel chains utilize the theories of customization and standardization when designing a business strategy for a new property. In order to truly grasp the concept, it is essential for one to value the importance of brand standard in regards to globalization in the …