Business Commons^™

Situational And Personal Factors Influencing Hospitality Employee Engagement In Value Co-Creation, Prakash K. Chathoth, Robert J. Harrington, Eric S. W. Chan, Fevzi Okumus, Zibin Song

Faculty Scholarship and Creative Works

This study explores the situational and personal factors affecting hospitality employees' engagement in the co-creation of value. The concept of value co-creation emerged from the general co-creation literature, and little research has assessed how situational and personal factors enhance our understanding of value creation. To explore these underlying factors, a qualitative study involving in-depth and focus group interviews was conducted at three luxury hotels in Hong Kong and Macao. The research findings indicate five situational factors and five personal factors impact cocreated value for hotel guests in the luxury sector. Insights are provided into the potential use of these factors …