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Full-Text Articles in Business
Consumer Reviews And The Creation Of Booking Transaction Value: Lessons From The Hotel Industry, Edwin N. Torres, Dipendra Singh, April Robertson-Ring
Consumer Reviews And The Creation Of Booking Transaction Value: Lessons From The Hotel Industry, Edwin N. Torres, Dipendra Singh, April Robertson-Ring
Faculty Scholarship and Creative Works
In recent years, much has been said about online consumer-generated feedback. Concern typically emerges regarding consumer decision-making as well as the preservation of an organization's image. Additionally, a company's financial performance can be affected by customer online ratings. The present study explores the impact of a hotel's rating and number of reviews on the value generated through online transactions. Through collaboration with consulting company Travel Click, the research team gathered a sample of 178 hotels representing various companies and brands within the United States. Research results demonstrate that TripAdvisor ratings as well as the number of reviews had positive relationship …
Customer Evaluation Of Managers' Responses To Online Complaints, Eric Olson
Customer Evaluation Of Managers' Responses To Online Complaints, Eric Olson
Electronic Theses and Dissertations
Managers have begun to respond to customers' online reviews of services on online review websites. However, it is not known how viewers evaluate company-initiated service recovery in the form of manager responses to online reviews. This research has three objectives: (1) to explore how managers are currently responding to electronic word of mouth; (2) to investigate whether a manager's response to electronic negative word of mouth (eNWOM) positively influences viewers' behavioral intentions; (3) to examine which elements in a manager's responses increases viewers' evaluations of trust and behavioral intentions towards the company. Three studies were conducted, one for each objective. …