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Antecedents And Consequences Of Customer Experience In Beverage Establishments, Milos Bujisic
Antecedents And Consequences Of Customer Experience In Beverage Establishments, Milos Bujisic
Electronic Theses and Dissertations
It is estimated that there are approximately 42,000 beverage establishments in the U.S. whose annual revenue surpasses $20 billion (First Research, 2014). To facilitate discussion of beverage establishments, it is essential to recognize beverage establishments as businesses whose majority of sales come from alcoholic drinks (Moss, 2010a). In this research, beverage establishments are divided into beverage-only bars, bar/entertainment combinations, and food and beverage combinations. Even though they are a well-established industry, beverage establishments have received little academic attention (Moss, 2010b). For example, previous studies have given little attention to the development of the model that examines the relationships between quality …
An Exploratory Study Of Customer Vulnerability: A Cross-Segment Approach, Taryn Aiello
An Exploratory Study Of Customer Vulnerability: A Cross-Segment Approach, Taryn Aiello
Electronic Theses and Dissertations
The purpose of this study is to explore the concept of customer vulnerability across varying service industries. While the concept of customer vulnerability has been debated in business, marketing, sociology, and psychology scholarly literature, there has been little research conducted that specifically investigates consumers’ perceptions of vulnerability during the service exchange. Specific to this research, customer vulnerability is defined as experiences in which consumers participate in a service exchange with a firm during a time of individual or shared medical, physical, emotional, or spiritual necessity, whether the vulnerability is experienced during the course of the transaction or whether consumers arrive …