Business Commons^™

Whats On The Menu, Exhibit Brochure, Judy Kuhns

Rosen Library Exhibits

On display: August - December 2023
Featured items: Menus and books from the Rosen Library Collection. Primary Curator: Judy Kuhns

See more items from this exhibit

Concern Or Control?: Gender Stereotyping And Hospitality Leaders, Bendegul Okumus, Wei Xiong, Shiyun Chen, Fang Fan

Rosen Research Review

Although most managers in the global hospitality industry are still male, an increasing number of women are taking on leadership roles. But how exactly do employees perceive masculine and feminine leadership styles? New research led by UCF Rosen College of Hospitality Management's Associate Professor Bendegul Okumus and the research team she works with looks at gender stereotypes and finds that the most successful managers, in the eyes of their staff, have a management style that combines both masculine and feminine leadership traits.

Mind The Service Gap: Lgbt+ Customers' Hospitality Experience, Heejung (Cheyenne) Ro

Rosen Research Review

Hospitality managers could be missing out by not paying enough attention to lesbian, gay, bisexual, and transgender (LBGT+) guests. New research by Associate Professor Heejung Ro, UCF Rosen College of Hospitality Management, looks at this growing and valuable customer segment, and studies how sexual minority guests perceive they are welcomed by hospitality staff. In one of the first studies of its kind, Dr. Ro finds that delivering the right service experience is about more than just flying the rainbow flag.

Off-Course: Understanding The Popularity Of Alternative Golf Experiences, Juhee Kang, David Kwun, Jeeyeon (Jeannie) Hahn

Rosen Research Review

Alternative golf is a nascent leisure product category that is growing in popularity. However, little is known as to why, its potential impact on traditional golf, and whether it will encourage more and diverse people to play traditional golf. Drs. Juhee Kang, David Kwun, and Jeeyeon Jeannie Hahm at UCF Rosen College of Hospitality Management investigated the relationship between consumers' value perceptions, satisfaction, and involvement at golf entertainment venues, and whether those influenced their desire to return or refer, and, ultimately, spread their wings onto an actual golf course.

Unravelling The Tourism–Poverty Nexus, Jorge Ridderstaat, Xiaoxiao Fu, Bingna Lin

Rosen Research Review

Literature on the links between tourism development and poverty alleviation is surprisingly fragmented. A new model, the Tourism-Poverty Interdependence Diamond (TPID), from Dr. Jorge Ridderstaat and Dr. Xiaoxiao Fu, UCF Rosen College of Hospitality Management, offers a tool to unravel the complexities of this relationship. Using Honduras as a case study, this new approach clearly shows that tourism development can impact poverty, and highlights that poverty can also impact tourism development, with the links ranging from direct to indirect.

Beyond A 'Like': Building Parasocial Relationships With Baby Boomers On Facebook, Yunying (Susan) Zhong, Valeriya Shapoval, James Busser

Rosen Research Review

Baby boomers are a crucial cohort for hospitality marketing as they have more money to spend and more time on their hands than younger cohorts. However, reaching them on social media is harder. There is one social media platform popular with baby boomers: Facebook. Dr. YunYing Zhong and Dr. Valeriya Shapoval at UCF Rosen College of Hospitality Management, together with their collaborator, have combined their different areas of expertise to analyze the effectiveness of social media marketing directed at baby boomers from an unusual angle: the illusionary and imaginary relationships we build with fictional characters.

Saba: 'The Unspoiled Queen', Kelly Semrad, Bruce Zagers

Rosen Research Review

Bruce Zagers became Commissioner of Tourism, Public Entity, Saba in 2017. Dr. Kelly Semrad interviews him about his role, and the development of a new tourism master plan for the island.

Influences On Destination Loyalty, Asli D.A. Tasci, Abdullah Uslu, Dimitrios Stylidis, Kyle Maurice Woosnam

Rosen Research Review

Dr. Asli D.A. Tasci from UCF Rosen College of Hospitality Management and fellow researchers have undertaken research in the popular tourist destination of Antalya, Turkey to investigate destination loyalty. The study explores whether place-oriented or people-oriented factors have a larger influence on tourists' likelihood to revisit the same destinations, while also considering the differences between domestic and international tourists. The findings from this research will support tourism managers' understanding of how to drive repeat visits in a market with overwhelming competition.

Theme Park Knowledge Hub Of The Future, Carissa Baker

Rosen Research Review

The global attractions industry has grown in size and innovation in the last few decades. Encompassing theme parks and waterparks as well as cultural and natural attractions, this segment has diverse career opportunities and constant potential for growth in mature and emerging markets. Theme parks alone garnered a billion visitors in 2019. Post-pandemic, the industry bounced back quicker than expected, with most operators seeing increased attendance and revenue. The attractions industry continues to develop new concepts which provide amazing experiences for guests around the world. However, retirement during the pandemic, coupled with the industry's rapid expansion, created a greater need …

Towards More Authentic Heritage Destination Experiences, Xiaoxiao Fu, Xiaoli Yi, Vera Shanshan Lin, Honggen Xiao

Rosen Research Review

Heritage destinations have a significant responsibility to visitors. In countries like China, where heritage plays a significant role in a person's identity, such destinations offer visitors an opportunity to develop a deeper sense of self. For this reason, they need to be authentic, but so do the visitors. UCF Rosen College of Hospitality Management researcher Dr. Xiaoxiao Fu joined a team of experts based in China to identify how the perceived authenticity of two of China's most revered heritage sites affects visitors' personal sense of authenticity, their wellbeing, and how memorable they found their visits.

Providing A Clear Foundation For Smart Destinations, Youcheng Wang, Alan Fyall, Ekaterina Sorokina, Peter Lugosi

Rosen Research Review

Smart destinations are a nascent and growing category in destination marketing but suffer from a lack of clarity. What is a 'smart destination'? UCF Rosen College of Hospitality Management's Dr. Youcheng Wang and Dr. Alan Fyall led an international team of hospitality management specialists tasked with providing a clear foundation for smart destination researchers and practitioners. Their study, published in the Journal of Destination Marketing and Management, provides significant insight and stokes the fire beneath destination marketing organizations.

Just Looking: Tourist Gaze And The Theme Park Experience, Wei Wei, Yanyan Zheng, Nathaniel Line, Lu Zhang

Rosen Research Review

What makes a memorable theme park experience? New research led by UCF Rosen College of Hospitality Management's Assistant Professor Wei Wei looks at how visitor experience is influenced by the 'tourist gaze'—the consumption of visual experiences, as well as other services, in a tourism destination. With important implications for theme park operators and managers, the study focuses on visitors' visual interactions with fellow visitors and finds they have a significant impact on visitors' emotions and the quality of their overall experience.

Theme Park Visitors Prefer Human-Like Robots In Customer Service Interactions, Ady Milman, Asli D.A. Tasci

Rosen Research Review

Service robots are becoming increasingly popular in many industries and social settings, including education, childcare, elderly therapy centers, and even theme parks. Tourism and hospitality industries are adopting robots enthusiastically and are being closely studied to observe guest engagement and reaction to robotic services. Service robots are becoming increasingly popular in many industries and social settings, including education, childcare, elderly therapy centers, and even theme parks. Tourism and hospitality industries are adopting robots enthusiastically and are being closely studied to observe guest engagement and reaction to robotic services. UCF Rosen College of Hospitality Management researchers, Dr. Ady Milman and Dr. …

Saba Dutch Caribbean: Strategic Tourism Master Plan, A Beautiful Life Awaits, Robertico Croes, Kelly Semrad, Manuel Rivera, Sergio Alvarez

Dick Pope Sr. Institute Publications

This report documents the Saba Strategic Tourism Master Plan, 2023-2028. The report provides directions to help Saba capitalize on new tourism related opportunities and overcome challenges that have emerged post pandemic. The plan is the outcome of a participatory process that includes multiple layers of tourism stakeholders including the residents, government officials, business owners, NGOs, community leaders, local organizations, and tourists. The plan observes that overall, there is a disconnect in the stakeholders’ message regarding the value of Saba. Tourists appreciate the value and beauty of Saba’s natural resources and authentic culture, yet residents undervalue themselves and Saba due to …

Motivating Employees Through Servant Leadership, Fevzi Okumus

Rosen Research Review

Meeting customer expectations is critical for success within the hospitality industry and frontline employees play a key role in delivering customer satisfaction. Leaders who display a servant leadership style put the interests of employees and the organization above their own. To investigate how this leadership style influences employee motivation and behavior, Dr. Fevzi Okumus, UCF Rosen College of Hospitality Management, and his collaborators have put forward and evaluated a model of the interrelationships between servant leadership and employee engagement, job satisfaction, and absenteeism. They found that leaders evidencing this style positively impacted work engagement and absenteeism. Their findings offer important …

Time + Talent + Treasures = Partnerships For Success, Susan Vernon-Devlin, Marcela Defaria

Rosen Research Review

The tools for philanthropy and successful development do not come in a box with instructions. Instead, they are crafted through building positive relationships over time, which unleashes potential in like-minded individuals, enriches the human experience, and propels broad-based prosperity for the many communities positively impacted by the outcomes. At UCF Rosen College of Hospitality Management, we are working to make a difference and transform lives.

Expectation Disconfirmation = The Hidden Menace Of Positive Airbnb Reviews, Wei Wei

Rosen Research Review

The integrity of the peer-to-peer accommodation industry relies on peer assessment and the assumption that positive reviews are more likely to guide towards positive outcomes. But problems can occur when hosts go out of their way to accommodate their guests, hoping to score positive reviews. Dr. Wei Wei from UCF Rosen College of Hospitality Management and fellow researchers have found that such reviews create an online trail that encourages expectation, which is not necessarily a good thing.

Resident Satisfaction In Continuing Care Retirement Communities, Suja Chaulagain, Abraham Pizam

Rosen Research Review

The senior living industry is big business and growing fast, thanks to increasing life expectancy. According to the U.S. Census, there were 53 million Americans aged over 65 in 2019. That figure is set to rise by 55% to 82 million—one in five of the population—by 2050. More and more seniors are already attracted to continuing care retirement communities (CCRCs). But what impacts resident satisfaction in this increasingly competitive market? New research led by Dr. Suja Chaulagain and Dr. Abraham Pizam at UCF Rosen College of Hospitality Management finds that above all, it's the social environment.

Fostering A Culture Of Hospitality In The Auto Industry, Robert Valle, Manuel Rivera

Rosen Research Review

Robert Valle has been the CIO of Mazda North American Operations since 2017. In an interview with Dr. Manuel Rivera, Rob tells us about the benefits of adopting a hospitality culture in the auto industry, and how research into this field can have a transformative impact on buisiness.

Implications Of An Exogenous Shock (Covid-19) On Wine Tourism Business: A Portuguese Winery Perspective, Alexandre Guedes, Britta Niklas, Robin M. Back, Joao Rebelo

Faculty Scholarship and Creative Works

This study investigates the impact of an exogenous and unexpected shock (COVID-19) on the wine tourism business from the winery's perspective. A sample of 146 Portuguese wineries was surveyed. The econometric results show that the share of wine tourism sales, the amount of dependence on exports and the assertiveness of brand recognition have a structural effect on direct-to-consumer tasting room wine sales, even when the winery's business is disrupted by a shock that degrades the dynamics and flows of international trade. The research establishes a starting point that allows to understand the implications of an exogenous shock on the structure …

Accommodating (Global–Glocal) Paradoxes Across Event Planning, Michael Duignan, Milena M. Parent, David Mcgillivray

Faculty Scholarship and Creative Works

The aim of this research note is threefold: 1) to introduce the concept of paradox and its numerous applications to the study and management challenges associated with the planning and delivery of events, with a specific look at large-scale events like the Olympics to provide an extreme case; 2) to present a new paradox entitled the "Global–Glocal Paradox" that interrogates how inherent global and local stakeholder interests and tensions are managed; and 3) to present a series of conceptual and practical ways events can "accommodate" as opposed to "resolve" this paradox to help balance stakeholder interests instead of pitting one …

What Makes Travelers Choose Japan Over Other Destinations: The Application Of Customer-Based Brand Equity Theory And Tourism Xenophilia, Midori Yamazaki

Graduate Thesis and Dissertation 2023-2024

Customer-based brand equity (CBBE) has been extensively applied to examine a variety of travelers' behavioral intentions and tourism destination choices. However, from the perspective of competition among destinations, the use of the overall destination brand equity (ODBE) dimension is still in its experimental stage. The objective of this research is to determine the impact of destination brand awareness (DBA), image (DBI), quality (DBQ), and value (DBV) on ODBE. Specifically, this study focuses on the case of Japan tourism from the view of American travelers. Moreover, this study aims to incorporate tourism xenophilia (TXI), which is an emerging concept in tourism …

Two Essays On The Airbnb Market, Debanjana Dey

Electronic Theses and Dissertations, 2020-

This dissertation analyses the Airbnb market in Orange County, FL to provide insight on the performances of short-term vacation rentals listed on the platform. In the first essay we examine the factors affecting the demand and supply of this real estate sector before and after the Covid-19 pandemic, using occupancy, pricing and revenue models. The results identify the aspects of the Airbnb peer-to-peer sharing model that do and those that do not recover quickly after local covid restrictions are lifted. In particular, host experience, professional management, and proximity to major tourist attractions are some of the key factors that generate …

Beyond Local Food Consumption: The Impact Of Local Food Consumption Experience On Cultural Competence, Eudaimonia And Behavioral Intention, Bingna Lin, Saerom Wang, Xiaoxiao Fu, Xiaoli Yi

Faculty Scholarship and Creative Works

Purpose: This paper aims to explore the relationships among local food consumption experience, cultural competence, eudaimonia, and behavioral intention. Building upon acculturation theory, need hierarchy theory and self-determination theory, the current study develops a conceptual model of local food consumption as international tourists' acculturation process.

Design/methodology/approach: This study collects data from 305 Chinese outbound tourists and uses partial least squares-structural equation modeling to examine the developed model.

Findings: The findings reveal a significant effect of the local food consumption experience, consisting of novel, authentic, sensory and social dimensions, on cultural competence, which subsequently evokes eudaimonia and behavioral response toward local …