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Full-Text Articles in Business
Data Mining In Tourism Data Analysis: Inbound Visitors To Japan, Valeriya Shapoval, Morgan C. Wang, Tadayuki Hara, Hideo Shioya
Data Mining In Tourism Data Analysis: Inbound Visitors To Japan, Valeriya Shapoval, Morgan C. Wang, Tadayuki Hara, Hideo Shioya
Rosen Faculty Scholarship and Creative Works
The increasing power of technology puts new, advanced statistical tools at the disposal of researchers. This is one of the first research articles to use a data mining tool—namely, decision trees—to analyze the behavior of inbound tourists for the purpose of effective future destination marketing in Japan. The research results of approximately 4,000 observations show that the main motivation for visitors' future return is not driven by experiences had during their most current visit but rather by experiences anticipated in the future, such as visiting hot springs or immersing themselves in beautiful natural settings. The data mining method largely excludes …
Assessment Of Physical Workload, Ergonomic Problems And Prevalence Of Pain Among Low Wage Hotel Housekeepers In Orlando, Rachel Mammen
Assessment Of Physical Workload, Ergonomic Problems And Prevalence Of Pain Among Low Wage Hotel Housekeepers In Orlando, Rachel Mammen
Electronic Theses and Dissertations
This research study examined the work conditions, ergonomic problems, and prevalence of pain among low wage hotel room cleaners in Orlando. In most hotels, the cleanliness of guestrooms is one of the most important service standards expected by customers. The role of the housekeeper is thus critical to service provision and hotel profitability. The hospitality industry is a major recruiter of low wage workers with the majority working in housekeeping departments. Due to the nature of the research problem, a positivist quantitative approach was adopted although the survey instrument included space for qualitative comments to some of the latter open-ended …
Determinants Of Continuance Intention And Word Of Mouth For Hotel Branded Mobile App Users., Liza Cobos
Determinants Of Continuance Intention And Word Of Mouth For Hotel Branded Mobile App Users., Liza Cobos
Electronic Theses and Dissertations
This study examined the cognitive and affective factors that influence users' post-adoption behavioral intention. Specifically, based on the Expectation Confirmation Model (ECM) (Bhattacherjee, 2001b) the impact of cognitive factors (i.e., perceived usefulness, confirmation of expectations, mobility, personalization and responsiveness) and affective factors (i.e., satisfaction, perceived enjoyment) on hotel branded mobile applications (apps) users' continuance intention and WOM were examined. Hospitality firms invest considerable resources on technology solutions that are aimed at improving the consumer experience. However, for investments to be profitable firms must ensure that technology solutions are continuously used and ensure post-adoptive behaviors such as continuance intention and WOM. …
Let's 'Meetup' At The Theme Park, Edwin Torres, Marissa Orlowski
Let's 'Meetup' At The Theme Park, Edwin Torres, Marissa Orlowski
Faculty Scholarship and Creative Works
Many people enjoy theme park and other leisure experiences with their families; however, today a great number of single, geographically mobile individuals desire to partake in such experiences. ‘Meetup’ is the world’s largest social network of local groups and thus allows for both online and off-line (in person) interactions. Using an ethnographic approach, this study examines how individuals can enjoy activities centered on common activities, interests, and opinions (AIO) via immersion in a Meetup group over the course of a year. Notably, members visited with greater frequency, had less tolerance for long lines, and were more likely to attend special …