Business Commons^™

Online Hotel Booking Experience: Flow Theory, Measuring Online Customer Experience And Managerial Implications, Anil Bilgihan, Fevzi Okumus, Khaldoon Nusair

Rosen Faculty Scholarship and Creative Works

The past decade has perceived a significant development of various Internet technologies including HTML5, Ajax, landing pages, CSS3, social media and SEO to name a few. New web technologies provide opportunities for e-commerce companies to enhance the shopping experiences of their customers. This article focuses the phenomenon of online experiences from a services marketing aspect by concentrating online hotel booking. Successful lodging management strategies have been associated with the creation of experience, which in turn leads to fruitful performance outcomes such as superior financial performance, enhanced brand image, customer loyalty, positive word of mouth and customer satisfaction. E-commerce researchers and …

Research Note: Biometric Technology Applications And Trends In Hotels, Anil Bilgihan, Ersem Karadag, Cihan Cobanoglu, Fevzi Okumus

Rosen Faculty Scholarship and Creative Works

The purpose of this study is to investigate the biometrics technologies adopted by hotels and the perception of hotel managers toward biometric technology applications. A descriptive, cross sectional survey was developed based on extensive review of literature and expert opinions. The population for this survey was property level executive managers in the U.S. hotels. Members of American Hotel and Lodging Association (AHLA) were selected as the target population for this study. The most frequent use of biometric technology is by hotel employees in the form of fingerprint scanning. Cost still seems to be one of the major barriers to adoption …

Examining Key Drivers Of Customer Delight In A Hotel Experience: A Cross-Cultural Perspective, Edwin Torres, Xiaoxiao Fu, Xinran Lehto

Rosen Faculty Scholarship and Creative Works

Welcoming all guests is the calling shared by those who work in the hotel industry. Everyday hoteliers strive to provide a service of excellence to all of those who visit. This can be somewhat of a complex endeavor, as hotels receive guests from different nationalities and cultures. Previous research in the area of customer delight has revealed some of the factors that define and drive the customer delight experience. Despite the emerging literature on the subject, the question remains: are guest from different cultures likely to be delighted by different things? In the present study, the researchers conducted extensive semi-structured …

Evaluation Of Tourism Competitiveness And Its Effects On Destination Management: Making A Difference In Costa Rica?, Robertico Croes

Rosen Faculty Scholarship and Creative Works

This study investigates whether the focus on inputs as measurement of tourism competitiveness provides a comprehensive understanding of the competitive position of a destination. Specifically the investigation is applied to Costa Rica in the context of the Central American region aiming at evaluating the impact of tourism competitiveness. The study applied descriptive and inductive statistics for an evaluation impact. This study found that the inputs focus is inconsistent with competitiveness as measured on the performance of a destination aiming at enhancing the quality of life. This inconsistency could confound a rational process of decisionmaking at the destination level. Two relevant …

Tourism Specialization And Economic Output In Small Islands, Robertico R. Croes

Faculty Scholarship and Creative Works

Purpose– This study aims to investigate growth differentials among small islands and the impact of tourism specialization on the growth and the economic performance of small islands.

Design/methodology/approach– The study is based on trade theory and uses data from a panel of small islands for 1995-2007. It applies panel regression and standard time series methods combined with a qualitative approach.

Findings– Small islands experienced stronger basic patterns of growth than many developed countries, especially where economies of scale are not an issue. The findings further suggest that tourism specialization is not harmful to growth, and, in lieu of technological gaps …

One Experience And Multiple Reviews: The Case Of Upscale U.S. Hotels, Edwin Torres, Howard Adler, Xinran Lehto, Carl Behnke, Li Miao

Rosen Faculty Scholarship and Creative Works

Purpose– The present study aimed to understand the relationships between the various kinds of feedback received by hospitality operators. Information from guests, experts, and internal sources are often received, valued, and processed in various ways. The researchers sought to further explore the usage of such feedback and implications for theory and practice.

Design/methodology/approach– A survey was sent to hotel general managers of four‐ and five‐diamond properties around the USA using the listing of the American Automobile Association (AAA). A total of 140 responses were received. The researchers utilized correlations and canonical correlation analysis to help understand the relationships among the …

Exploring Pull Factor Influences At Campgrounds By Rv Association Members, Jill Fjelstul

Rosen Faculty Scholarship and Creative Works

Recreational vehicles (RVs) are owned and/or rented by travelers of diverse ages, traveling parties, and agendas. RVs, in most cases, will be parked at a campground during use, lending to the question of what factors influence campground selection. The current study explored pull factors specific to RV campground attributes by members of a RV association, identified the general demographics of the respective RV association, and investigated campground travel decisions by members of the RV association. Findings from the current study can assist campground owners/operators in developing effective marketing strategies for attracting RV travelers with customized products, onsite amenities, and/or services. …

The Relevance Of Cultural Tourism As The Next Frontier For Small Island Destinations, Robertico R. Croes, Kelly J. Semrad

Faculty Scholarship and Creative Works

The purpose of this study is to apply the cultural tourism typology of McKercher and to estimate the economic relevance of cultural tourism to the context of a small island destination tourist market. Small island destinations may be confronted with environmental constraints that restrain the traditional small island tourism development model, which is based on sun, sand, and sea. The cultural tourism typology is used in order to determine whether the typology may be used to segment tourists thereby allowing researchers to determine the economic impact of different cultural tourist segments. This study draws attention to some of the foundational …

Dick's Last Resort Restaurants: A Unconventional Theme "Bad Service" Becomes Unique Experience For Guests, Sunghyeon Kim

HIM 1990-2015

The hospitality industry has focused on increasing customer satisfaction by offering services that are generally described as flawless, courteous, and friendly. Dick's Last Resort restaurants, however, are distinguished by intentionally staged erroneous, obnoxious, and rude services that nevertheless provide a unique experience for customers. This unconventional service theme might work for some customers but not for others. This study focuses on exploring the factors that lead to customer satisfaction and dissatisfaction at Dick's Last Resort restaurants. In addition, customer satisfaction levels are examined according to gender and location. Using the modified critical incident technique, 518 online reviews were analyzed through …

College Students' Attitudes Towards Green Hotel Practices, Elvis Perez

HIM 1990-2015

This research was conducted to discover college students' attitude towards green hotel practices and will be helpful to the hospitality industry to help focus their marketing efforts Based on the survey correlations between variables it appears that the people who use green practices at home are more aware of green practices when staying at a hotels. Implementing green practices into hotels will help the environment and also create a positive brand image and loyalty from guests. The movement of "Green" benefits everyone: the employer, the employees, and the guests.

A Quantitative Study Exploring The Difference Between Gaming Genre Preferences, Anil Bilgihan, Cihan Cobanoglu, Khaldoon Nusair, Fevzi Okumus, Milos Bujisic

Rosen Faculty Scholarship and Creative Works

Although gaming technologies have been in use for more than thirty years, there is a lack of academic researchin this area. Specifically, the purpose of this study is to identify the difference between age and gender ingaming genre preferences. A cross sectional online survey was administered with a sample size of 408. It wasfound that there is a statistical difference between age groups and their gaming preferences with the older generation focusing more on strategic gaming offerings while the younger generation tended to side more withaction games. The findings of this study provide insights for game developers.

Meeting The Challenge Of Assurance Of Learning: Perspectives From Four Business Schools, Jane Whitney Gibson, Regina A. Greenwood, Bahaudin G. Mujtaba, Shelley R. Robbins, Julie A. Teahen, Dana V. Tesone

Rosen Faculty Scholarship and Creative Works

"Practice what you preach" is often a phrase used to emphasize the importance of maintaining one’s integrity through performing as one advises others. In the case of succession management, this phrase can be used to emphasize the differences between educators and practitioners. Furthermore, it is the practice of educators to instill in students the understanding that a succession plan is necessary in business practices. However, within the confines of higher education, succession management plans are rare. This brings into question if institutions are aware of the immoral implications that it establishes by teaching a concept itself is unwilling to implement.

Gender Dynamics From The Arab World: An Intercultural Service Encounter, Marryam Khan

Electronic Theses and Dissertations

Arab countries strive toward the modernization and feminization of the Arab culture; however, some of these countries (i.e., Saudi Arabia) are culturally and legally governed by "sharia law", and have maintained cultural norms regarding segregation of the sexes. In order to have a better understanding of the Arab travelers to the U.S., this research focuses on the gender dynamics between the service providers and Arab customers during a service encounter. Specifically, this research examines how the same and opposite genders of service-provider and customer influence Arab customers’ emotional response (comfort), consequently their service encounter evaluation (satisfaction), and behavioral intentions (feedback …

A Sustainability "Green" Certification Audit Of Food Service Operations And The Development Of A Restaurant Sustainability Instrument, Hans Hagglund

Electronic Theses and Dissertations

This study investigates current green restaurant certifications as well as developing a new more user certification. First, a fact finding investigation to find the most established and commonly utilized green restaurant certifications were compared. Second, a new green certification was developed. Third, chosen green restaurant certifications were compared. Lastly, the new green certification analyzed whether restaurants in the central Florida area utilized green practices. Data were collected in face to face sessions with restaurant managers during nonpeak hours of operation. There were numerous surveys utilized in this research study. The statistical methodology utilized in this study was average means and …

The Development Of An Eco-Gastronomic Tourism (Egt) Supply Chain-Analyzing Linkages Between Farmer, Restaurants, And Tourists In Aruba., Marcelino Kock

Electronic Theses and Dissertations

Purpose of this study is to holistically analyze existing linkages between Aruba’s tourism industry, restaurants and local farmers, by examining strategies that constrain the development of linkages between these stakeholders. Previous research indicated that tourism development is often accompanied with increased demand for imported food, which results in foreign exchange leakages, inflation and competition with local production. This phenomenon is very common in the Caribbean, where Aruba, with its heavy reliance on imported goods and services, is no exception to this occurrence. To comprehend potential problems associated with linking both sectors, these in-depth case study addresses three fundamental questions: a) …

Guest Satisfaction Analysis Of A Casual Dining Restaurant: A Comparison Of Tourist Vs Non-Tourist Satisfaction Scores., Jessica Wickey

Electronic Theses and Dissertations

Purpose - The purpose of this study is to analyze guest/customer satisfaction surveys of a casual dining restaurant in the Orlando, Florida area; specifically, to analyze if there is a difference between satisfaction levels of tourist and non-tourist guests. The guest satisfaction surveys were analyzed on eight dimensions of satisfaction; Pace of Service, Service Overall, Server Communication & Accuracy, Food (Taste & Quality), Food Preparation, Bar (Beer, Wine, & Cocktail), Gratefulness, and Atmosphere in whole (including atmosphere and cleanliness).The eight dimensions were evaluated in the GPS (guest pulse survey) based on a Net Promoter Score, or NPS® system, and were …

The Force Field Of Tourism, Jorge Ridderstaat, Robertico R. Croes, Peter Nijkamp

Rosen Faculty Scholarship and Creative Works

The literature on tourism development has focused on a one dimensional relationship between tourism development and quality of life. The impact of shock events on the relationship tourism development and quality of life seems ignored. Rather less attention has been paid to the multi-dimensional aspects of the relationship between tourism development and quality of life, and the potential impact of shock events on shaping this relationship. This study proposes a conceptual framework describing a triad of relations between tourism development (TD), quality of life (QoL) and shock events, and advocates that a bilateral relation exists between these three constructs. The …

Celebrating 30 Years Of Excellence, Rosen College Of Hospitality Management

Rosen College of Hospitality Management Collection

This is a special document created for the 30th Anniversary of the Rosen College of Hospitality Management. It includes a history of College, historic milestones, Hall of Fame honorees, notable alumni, and more.

Authenticity In Tourism In Small Island Destinations: The Residents’ Perspective, Robertico Croes, Seung Hyun Lee, Eric D. Olson

Faculty Scholarship and Creative Works

This study explored the meaning of authenticity in the context of a small island destination from the residents' perspective, departing from the main stream literature which predominantly focuses on the demand side of the equation. Photo-elicitation was used to investigate the conception of authenticity. The finding from the focus group is that the notions of authenticity are unique, vast, and individualistic and that an encompassing definition of authenticity is difficult to concur. While the focus group provided clarity in terms of authenticity being embedded in the cultural lifestyle, an empirical study was conducted to further understand what cultural resources could …

An Exploratory Study Of Customer Vulnerability: A Cross-Segment Approach, Taryn Aiello

Electronic Theses and Dissertations

The purpose of this study is to explore the concept of customer vulnerability across varying service industries. While the concept of customer vulnerability has been debated in business, marketing, sociology, and psychology scholarly literature, there has been little research conducted that specifically investigates consumers’ perceptions of vulnerability during the service exchange. Specific to this research, customer vulnerability is defined as experiences in which consumers participate in a service exchange with a firm during a time of individual or shared medical, physical, emotional, or spiritual necessity, whether the vulnerability is experienced during the course of the transaction or whether consumers arrive …

Consumer Engagement In Travel-Related Social Media, Xu Li

Electronic Theses and Dissertations

The term of "consumer engagement" is extensively used in the digital era. It is believed that engaged consumers play an important role in products/services referral and recommendation, new product/service development and experience/value co-creation. Although the notion of consumer engagement sounds compelling, it is not fully developed in theory. Different interpretations coexist, resulting in confusion and misuse of the concept. This study attempts to define consumer engagement and develop a conceptual framework of consumer engagement, addressing antecedents of consumer engagement in online context. Moreover, some situational and social media usage-related factors are incorporated into the framework. A set of propositions are …