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Full-Text Articles in Business

Management Training In Hospitality Schools: A Comparative Study Of Instructional Methods, Dana V. Tesone Dec 2012

Management Training In Hospitality Schools: A Comparative Study Of Instructional Methods, Dana V. Tesone

Rosen Faculty Scholarship and Creative Works

The article examines management education for Tourism and Hospitality students in higher learning institutions. It provides the findings of a comparative study of two instructional methodologies—traditional classroom and online courses. The study compared cognitive retention learning outcomes of a sample of students in both modalities over a single academic year. The overall results indicate similar efficacy between the two instructional techniques for participants within the sample.


Examining The Rv Travelers' Camping Experience: A Social Media Approach, Jill Fjelstul, Youcheng Wang Nov 2012

Examining The Rv Travelers' Camping Experience: A Social Media Approach, Jill Fjelstul, Youcheng Wang

Rosen Faculty Scholarship and Creative Works

The aim of this study was to analyze RV travelers' experience posted on campground online review websites. The study contributes to the relevant literature by understanding what influences the campground experience. Findings were categorized by six themes: campground attributes, campsite attributes, outdoor activities, surrounding area, campground policies, and staff. Findings also depicted major topic areas revealed in the reviewed postings. Implications were outlined for the campground owner/operator and future RV traveler as a result of this study.


Organizational-Level Rfid Technology Adoption In The Hospitality Industry, Ahmet Ozturk, Radesh Palakurthi, Murat Hancer Nov 2012

Organizational-Level Rfid Technology Adoption In The Hospitality Industry, Ahmet Ozturk, Radesh Palakurthi, Murat Hancer

Rosen Faculty Scholarship and Creative Works

The purpose of this study was to explore the influence of technological, organizational, and environmental factors on the hospitality operators' adoption of radio frequency identification (RFID) technology. Based on a sample of 125 technology decision makers at major hospitality corporations in the US, the results of the study indicated that except stakeholder pressure, all of the technological, organizational, and environmental factors had significant impact on hospitality operators' intention to adopt RFID technology. By identifying the factors affecting hospitality operators' RFID technology adoption decisions, technology vendors could design appropriate marketing strategies to reach potential adopters and they could educate these adopters …


Turismo Y Agricultura. Un Modelo De "Alimentación Lenta" Para La Promoción De Productos Agrícolas Locales Por Medio Del Turismo En Asistencia De Los Menos Afortunados En Latinoamérica, Kevin Stephen Murphy, Robertico R. Croes, Po-Ju Chen Oct 2012

Turismo Y Agricultura. Un Modelo De "Alimentación Lenta" Para La Promoción De Productos Agrícolas Locales Por Medio Del Turismo En Asistencia De Los Menos Afortunados En Latinoamérica, Kevin Stephen Murphy, Robertico R. Croes, Po-Ju Chen

Rosen Faculty Scholarship and Creative Works

Tourism increasingly plays a very important roll on the global economy of the different sectors that developed it and is now widely recognized as one of the major industries of the world, that's why tourism potential i son the promotion of one positive economic impact for the different sectors that are aimed, that`s why this article pretends to propose how that promotion of local agricultural products can be assisted with the implementation of a model of “slow nutrition” that can be developed by tourism sector on behalf of the unfortunate sector of Latin America.


Una Exploracion De La Potencial Del Turismo En La Lucha Contra La Pobreza En America Latina, Robertico Croes Oct 2012

Una Exploracion De La Potencial Del Turismo En La Lucha Contra La Pobreza En America Latina, Robertico Croes

Rosen Faculty Scholarship and Creative Works

The poverty has been a phenomenom that has delayed and transformed the latinoamericam societies. One of each three persons that live in Latinoamerica is considerate poor, qualifier that makes reference to those people that do not have sufficient resources to satisfy their basic needs. Because of that, the present article pretends to pose the tourism activity as an alternative to figth the poverty on developing countries, this because the tourism generates employemet, currency, incomes to the governments and business opportunities. So this work is aimed to research the empirical relation between international tourism, economic growth, the reduction of poverty and …


Hospitality Industry Expectations Of Entry-Level College Graduates: Attitude Over Aptitude, Dana V. Tesone, Peter Ricci Sep 2012

Hospitality Industry Expectations Of Entry-Level College Graduates: Attitude Over Aptitude, Dana V. Tesone, Peter Ricci

Rosen Faculty Scholarship and Creative Works

This article reports on the findings of an empirical study conducted with senior hiring executives who represent various sectors of the hospitality and tourism industry in the Metropolitan Statistical Area (MSA) of Orlando, Florida. The geographic area was chosen for its representation of a number of hospitality and tourism sectors. While the sample represented various sectors, the purpose of the study was to identify perceptions of attributes preferred for entry-level workers primarily in the lodging and restaurant sectors. The article presents background information from the literature, methodologies employed within the study, as well as conclusions and recommendations for future education/industry …


Assessing Tourism Development From Sen’S Capability Approach, Robertico R. Croes Sep 2012

Assessing Tourism Development From Sen’S Capability Approach, Robertico R. Croes

Faculty Scholarship and Creative Works

The purpose of this study is to assess tourism development in the context of Sen’s capability approach. The study developed a model to investigate the relationship between tourism development and human development while focusing on two countries, Nicaragua and Costa Rica. The study applied a cointegration technique based on the Granger representation theorem. Overall, tourism development and human development reveals a tenuous relationship in both cases, reflecting some threshold effect. The importance of tourism growth is merited in the distribution of its benefits and the extent that tourism receipts are allocated to support human development (public health, education, safety, etc.). …


Does Discounting Work In The Lodging Industry?, Robertico R. Croes, Kelly J. Semrad Aug 2012

Does Discounting Work In The Lodging Industry?, Robertico R. Croes, Kelly J. Semrad

Faculty Scholarship and Creative Works

The central intent of this econometric case study analysis is to examine the relationship between discounting room rates and hotel financial performance. The study provides a theoretical framework that investigates the fundamentals of discounting and empirically assesses the efficacy of the discounting process in the lodging industry. The study adopts an error correction model to properly account for the dynamics of the industry. The results indicate that the variables may be modeled as an integrated process and which are linked in the long run and also possess a short-term relationship. The research findings suggest that discounting works both in the …


Discounting Works In The Hotel Industry: A Structural Approach To Understanding Why, Robertico R. Croes, Kelly J. Semrad Aug 2012

Discounting Works In The Hotel Industry: A Structural Approach To Understanding Why, Robertico R. Croes, Kelly J. Semrad

Rosen Faculty Scholarship and Creative Works

This case study provides an empirical assessment of the relationship between discounting hotel room rates and hotel financial performance. The dynamics of the lodging industry are accounted for through the adoption of an error correction model. Recent research suggests that the use of discounting room rates may not be an effective pricing strategy as it results in increased occupancy rates at decreased average daily rates, thereby reducing a common financial performance indicator – revenue per available room (revPAR). The recommendation made to hotel managers, then, is to avoid discounting and instead adopt an average rate. This study generates opposing findings …


Brand Management In The Hospitality Industry, David J. Kwun Jan 2012

Brand Management In The Hospitality Industry, David J. Kwun

Rosen Faculty Scholarship and Creative Works

No abstract provided.


The Relationship Between Perceived Personal Fairness, Social Fairness, Hotel Cancellation Policies And Consumer Patronage, Scott J. Smith Jan 2012

The Relationship Between Perceived Personal Fairness, Social Fairness, Hotel Cancellation Policies And Consumer Patronage, Scott J. Smith

Electronic Theses and Dissertations

The objective of the study was to examine the relationships between the concepts of personal fairness and social fairness and hotel cancellation policies. These relationships will be explored using the framework of Prospect Theory in terms of consumer patronage (willingnessto-purchase and word-of-mouth). This study begins with a brief history of the development of the lodging industry in the United States from inns and taverns to the modern hotel industry that is a critical sector of the hospitality and tourism economy. Current statistics are provided regarding the U.S. and Central Florida hotel industry in order to provide both a national and …


The Effects Of Corporate Social Responsibility On Service Recovery Evaluations In Casual Dining Restaurants., Heidi Albus Jan 2012

The Effects Of Corporate Social Responsibility On Service Recovery Evaluations In Casual Dining Restaurants., Heidi Albus

Electronic Theses and Dissertations

This study examined the effects of Corporate Social Responsibility (CSR) on service recovery in terms of customer satisfaction, repeat patronage, word of mouth, and consumer trust in casual dining restaurants. More specifically, this study proposed that CSR will have a halo effect on negative service recovery incidents and mitigate the adverse effects of the poor recovery. An experimental study consisting of a 3x2 between subjects factorial design was used. Three CSR conditions (positive, negative, and no CSR) were matched with two service recovery conditions (positive or negative). Four hundred and eighteen subjects were recruited by a reputed marketing research firm. …


International Worker Cultural Adaptation: A Qualitative Study, Luis Romero Valenzuela Jan 2012

International Worker Cultural Adaptation: A Qualitative Study, Luis Romero Valenzuela

Electronic Theses and Dissertations

International workers are a vulnerable population within the hospitality industry. Their challenges, and needs have an impact on productivity, loyalty and satisfaction of international workers towards the organizations that employ them. The social and cultural impacts of labor migration are felt in their new environment by both domestic and immigrant populations. It is important to understand international workers’ acculturation process in order to provide them with tools necessary to succeed; it is also important to create responsible practices that translate into positive migration outcomes for both domestic and foreign populations. This study collected data on the motivations, processes, challenges, and …


The Role Of Flow In Creating E-Loyalty: The Case Of Online Hotel Booking Websites, Anil Bilgihan Jan 2012

The Role Of Flow In Creating E-Loyalty: The Case Of Online Hotel Booking Websites, Anil Bilgihan

Electronic Theses and Dissertations

This dissertation aims to examine the concept of ―online customer experience‖, ―flow‖, and its role in influencing online customers‘ loyalty to a hotel booking website. To achieve this aim, a model was developed, which proposed that online flow is generated by both hedonic and utilitarian website features. A model was developed based on literature review to measure the relationships between the constructs. To initiate this research, a survey approach was taken. After conducting a pilot study, a marketing company was contacted to distribute the link for the online questionnaire. Five hundred and eleven (511) questionnaires were completed by guests who …


The Influence Of An Annual Meeting On The Sense Of Community Of Association Members, Their Satisfaction, And Future Intentions, Jee Yeon Hahm Jan 2012

The Influence Of An Annual Meeting On The Sense Of Community Of Association Members, Their Satisfaction, And Future Intentions, Jee Yeon Hahm

Electronic Theses and Dissertations

Over the past decade, many studies have provided some understanding on what influences association members‟ decision to attend a meeting; however, more systematic and theoretical research is necessary. The decision making process of attendees is a complicated human behavior practice. The major contribution of this study is adopting the sense of community (SOC) model from psychology to gain a better understanding of the attendee behavior. By doing so, this study will add a theoretical foundation to the existing research in the meeting industry. Also, this study will contribute to the SOC research in psychology by applying the concept to a …


How Does Jay-Customer Affect Employee Job Stress And Job Satisfaction?, Gawon Kim Jan 2012

How Does Jay-Customer Affect Employee Job Stress And Job Satisfaction?, Gawon Kim

Electronic Theses and Dissertations

Guest-contact employees interact with various types of customers, and they are often exposed to stressful conditions caused by the deviant, or jay-customers. The purpose of this study is to examine how jay-customer behaviors (customer incivility and customer aggression) affect employees’ job stress, and consequently, job satisfaction. Surveys of 210 participants, currently working as guest-contact employees in the hospitality industry, were analyzed for the study. The results of hierarchical multiple regression analyses show a positive relationship between the experience of customer incivility and employees’ job stress. Additionally, the results indicate a full mediation effect of employees’ job stress on the relationship …


Nutritionally Focused Drive-Thru Menus And The Impact On Consumer Preferences: A Study Of The Restaurant Industry, Meschelle M. Davis Jan 2012

Nutritionally Focused Drive-Thru Menus And The Impact On Consumer Preferences: A Study Of The Restaurant Industry, Meschelle M. Davis

Electronic Theses and Dissertations

More than one-third of the U.S. citizens (over 70 million people) and 16% of children are classified as obese and are at risk of many diseases including heart disease. Research indicates that 65% of Americans over the age of twenty years old are considered overweight. To address this public health issue, the U.S. Food & Drug Administration has proposed new nutritional guidelines for restaurant menus. Thus, the current study investigated the preferences of quick service restaurant (QSR) industry consumers with reference to the newly proposed U.S. Food and Drug Administration regulations. This study includes development and redesigning of drive thru …


Evaluating The Effectiveness Of The Pga's Professional Gold Management (Pgm) Program, David Lane Smiley Jan 2012

Evaluating The Effectiveness Of The Pga's Professional Gold Management (Pgm) Program, David Lane Smiley

Electronic Theses and Dissertations

This study explored the relationships between knowledge, skills, ability, self-efficacy, and experiential learning and performance expectations and satisfaction. The purpose of this study was threefold. First, the study attempted to understand the motivators for student motivation to recommend the program. Second, the study looked at the contribution of both intrinsic and extrinsic motivators for retention and positive word-of-mouth. Further, the research evaluated the relationship of the curriculum in influencing the student’s performance and satisfaction. The study sample consisted of 676 undergraduate students attending one of six PGA Professional Golf management programs in the spring of 2011. The survey instrument was …