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Full-Text Articles in Business
Assessing The Web-Based Destination Marketing Activities: A Relationship Marketing Perspective, Liza Cobos
Assessing The Web-Based Destination Marketing Activities: A Relationship Marketing Perspective, Liza Cobos
Electronic Theses and Dissertations
Innovations in information technology have played an important role in the way business is conducted. Technology innovations have great impact on tourism destination marketing organizations such as convention and visitor bureaus, since they are highly dependent on information and timely distribution of it to the public. Information technology innovations such as the Internet allow CVBs to perform their marketing functions in a more efficient manner. The implementation of web-based marketing functions is impacted by organizational characteristics that either foster or hinder their implementation (Thong, 1999; Tornatzky & Fleischer, 1990; Wang & Fesenmaier, 2006; Zhu & Kraemer, 2005). Information technology innovations …
Event Planners' Ratings Of Destination Selection Variables: A Comparison Between Members Of Three Professional Association Groups, Marta Godlewska
Event Planners' Ratings Of Destination Selection Variables: A Comparison Between Members Of Three Professional Association Groups, Marta Godlewska
Electronic Theses and Dissertations
Several researchers have attempted to understand the destination selection criteria that are important to event planners (Crouch & Ritchie, 1998; Getz, 2003; Oppermann, 1996). However, an examination of the previous studies indicated that only limited understanding of the destination selection criteria has been provided. There is little research that compares event planners belonging to different professional associations and their rating of destination selection criteria. This study examined the differences that exist between three groups of event planners in rating thirteen destination selection variables. The study provides more understanding in the search of an optimal combination of destination selection mix based …
Orlando's Historic Restaurants, Exhibit Brochure, Tanya Jo Ormseth, Gina Rippens
Orlando's Historic Restaurants, Exhibit Brochure, Tanya Jo Ormseth, Gina Rippens
Rosen Library Exhibits
No abstract provided.