Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Holiday Inn Maingate Guest Survey: May 1993, Dick Pope Sr. Institute For Tourism Studies
Holiday Inn Maingate Guest Survey: May 1993, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
The primary goal of this study was to evaluate the current guest experiences at the Holiday Inn Maingate, and to assess the appeal of proposed changes in the hotel's public areas and guest rooms. More specifically, the study's goals included the following: 1. Obtain a demographic profile of the hotel guests. 2. Obtain a profile of the hotel guests' travel behavior and current trip characteristics. 3. Assess guest awareness of the hotel's public areas and available services. 4. Assess guest utilization level and perceived importance of the hotel's public areas and available services. 5. Assess guests' appeal of the proposed …