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The Usa Travel Market To Spain, Ady Milman
The Usa Travel Market To Spain, Ady Milman
Dick Pope Sr. Institute Publications
The following is a summary of the main findings of the above research: 1. Visitation to Spain For Americans, Spain is a relatively unvisited destination. Close to three fourths of American overseas travelers have never visited Spain . Of those who visited, three fourths visited Spain for vacation purposes . Two thirds of American visitors did not use tour packages . 2. Interest in visiting Spain (in the next three years) The interest in visiting Spain is high. Sixty two percent of sampled overseas travelers expressed an interest in visiting Spain in the next three years. Assuming a 4% national …
The U.S. Travel Market To Spain, Dick Pope Sr. Institute For Tourism Studies
The U.S. Travel Market To Spain, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
The main objective of this research proposal is to provide a database for the Spanish National Tourist Office about the current potential U.S. resident market of the Spanish Tourist Product. The study will explore the attitudes, perceptions and preferences of potential U.S. residents who have high propensity to travel to foreign destinations, in particular to Spain. In addition the study will identify specific segments of the market (in particular geographic and demographic) to which promotional campaigns should be addressed.
United States Travelers To Spain: Perceptions Of Spain As A Vacation Destination By First Time Travelers, Ady Milman
United States Travelers To Spain: Perceptions Of Spain As A Vacation Destination By First Time Travelers, Ady Milman
Dick Pope Sr. Institute Publications
PRE-TRIP PERCEPTIONS ABOUT SPAIN: Respondents agreed that: Spaniards are warm, cordial, and charming; that Spain is a warm destination; that Spain has a large variety of quality arts and crafts for sale; that the shopping in Spain is no longer a bargain; and that a visit to Spain should last between two and three weeks. Respondents disagreed that : Spaniards are dishonest people; that there is hardly any night life in Spain; that Spanish food is similar to Mexican food in the United States; that Spanish people are like Hispanic people in the United States; that Spain is a fascist …