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Towards More Authentic Heritage Destination Experiences, Xiaoxiao Fu, Xiaoli Yi, Vera Shanshan Lin, Honggen Xiao
Towards More Authentic Heritage Destination Experiences, Xiaoxiao Fu, Xiaoli Yi, Vera Shanshan Lin, Honggen Xiao
Rosen Research Review
Heritage destinations have a significant responsibility to visitors. In countries like China, where heritage plays a significant role in a person's identity, such destinations offer visitors an opportunity to develop a deeper sense of self. For this reason, they need to be authentic, but so do the visitors. UCF Rosen College of Hospitality Management researcher Dr. Xiaoxiao Fu joined a team of experts based in China to identify how the perceived authenticity of two of China's most revered heritage sites affects visitors' personal sense of authenticity, their wellbeing, and how memorable they found their visits.