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The Internationalization Benefits Of A Music Festival: The Case Of The Curacao North Sea Jazz Festival, Manuel Rivera, Kelly Semrad, Robertico Croes
The Internationalization Benefits Of A Music Festival: The Case Of The Curacao North Sea Jazz Festival, Manuel Rivera, Kelly Semrad, Robertico Croes
Rosen Faculty Scholarship and Creative Works
A longitudinal research design was used to assess the potential internationalization benefits that may occur when hosting a music festival in a small island destination. A macroeconomic analysis was used to assess these benefits. The results reveal that a music festival may make a positive economic impact and provide internationalization benefits for a small economy under the eclectic paradigm and the OLI Framework. The study contributes to the understanding of music festivals as a strategic resource to enhance the competitiveness of small island destinations.