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Hospitality Administration and Management
Rosen Faculty Scholarship and Creative Works
E-commerce, marketing expenses, economies of scale, financial performance, hotel performance
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Moderating The Impact Of E-Commerce Expenses On Financial Performance In Us Upper Upscale Hotels: The Role Of Property Size, Agnes L. Defranco, Cristian Morosan, Nan Hua
Moderating The Impact Of E-Commerce Expenses On Financial Performance In Us Upper Upscale Hotels: The Role Of Property Size, Agnes L. Defranco, Cristian Morosan, Nan Hua
Rosen Faculty Scholarship and Creative Works
The heavily fragmented hotel industry, embracing the changes in their guests’ use of electronic devices, has spent considerable resources to incorporate electronic commerce (e-commerce) practices. The extant literature offers inconclusive findings with regard to the effect of e-commerce on firm performance, especially when firm size is considered. Given the high fragmentation of size in the hotel industry, understanding its role in the deployment of e-commerce could result in substantial benefits for both hotel firms and consumers. Using the financial performance of 689 observations of over 110 hotels during 2007 to 2012, this study finds that e-commerce expenses positively impact firm …