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Are Travel Purchases More Satisfactory Than Nontravel Experiential Purchases And Material Purchases? An Exploratory Study, Galia Fuchs, Po-Ju Chen, Abraham Pizam

Rosen Faculty Scholarship and Creative Works

Satisfaction derived from purchases can affect one's happiness and quality of life. Previous studies illustrated that this effect is not equal across purchase categories. Specifically, experiential purchases were found to bring more satisfaction and happiness to consumers than material purchases. However, these comparison studies treated a variety of experiential purchases as one homogeneous category regardless of their nature of consumption. Therefore, the purpose of this study was to bridge this gap and to assess the difference in the level of satisfaction among the three purchase categories: material, travel (composite event experiential purchases), and nontravel experiential purchases (single event experiential purchases). …