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Hospitality Administration and Management

Florida International University

1990

Andrew N. Vladimir

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Full-Text Articles in Business

Marketing Lessons For The '90s, Andrew N. Vladimir Jan 1990

Marketing Lessons For The '90s, Andrew N. Vladimir

Hospitality Review

Marketing for the '90s more than anything will require managers who are innovators and know how to adapt to change. Hospitality firms can anticipate changing customer bases, changing technology, and changing ways of motivating and managing employees.

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