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Full-Text Articles in Business
Utilizing Vr Scenarios To Aid Student Empathy In Challenging Interactions, Peter M. Unwer
Utilizing Vr Scenarios To Aid Student Empathy In Challenging Interactions, Peter M. Unwer
ATU Research Symposium
This project will enable faculty in the Parks, Recreation and Hospitality Administration program at Arkansas Tech University to implement virtual reality training into the existing curriculum to ensure students are better prepared for the mental demands of the field. Through creating hospitality and tourism virtual reality scenarios, this will aid in the hands on teaching for our students to better understand the complexities within the industry that a typical classroom cannot provide. For example, Hilton recently partnered with a company called Sweet Rush to create a virtual hotel experience for team members. The project was a success, reporting 87% of …
Factors Influencing Customer Decisions To Use Online Food Delivery Service During The Covid-19 Pandemic, Kyungyul Jun, Borham Yoon, Seung Suk Lee, Dong Soo Lee
Factors Influencing Customer Decisions To Use Online Food Delivery Service During The Covid-19 Pandemic, Kyungyul Jun, Borham Yoon, Seung Suk Lee, Dong Soo Lee
Faculty Publications - Tourism
Despite the popularity of online food delivery systems in the foodservice industry, there have been few studies into customers’ decision-making process to use online food delivery services during the Coronavirus disease (COVID-19) pandemic. This study applied the technology acceptance model (TAM) to examine the factors affecting customers’ intention to use online food delivery services. Results showed (a) the perceived usefulness affects customer’s online food delivery usage directly and indirectly through customer attitude; (b) enjoyment and trust are also key factors determining behavior intention toward customer attitude using online food delivery services; (c) positive relationship between social influence and customer attitude; …