Business Commons^™

You Look Like You’Ve Seen A Ghost: A Preliminary Exploration In Price And Customer Satisfaction Differences At Haunted Hotel Properties, Kimberly Mathe-Soulek, Grant C. Aguirre, Ioana Dallinger

Journal of Tourism Insights

With the increasing popularity of paranormal ghost hunting shows in mainstream television and popular culture, research in haunted lodging establishments is warranted. The purpose of this study is to explore differences in price and customer satisfaction between haunted vs. non-haunted properties; while also considering inn vs. hotels and chain vs. independent properties. Using TripAdvisor customer satisfaction scores and average daily rates, results of this study are opposite of what is hypothesized such that overall, haunted properties have lower customer satisfaction; while haunted, chain properties have higher prices. An exploration of interactions among variables is explored and practical implications are discussed. …