Business Commons^™

Partnerships For Progress, Higher Education Institutions And External Engagement Conference Proceedings 2010, Roadmap For Employment - Academic Partnerships, Margaret Linehan, Irene Sheridan

Conference Papers

This publication is derived from the presentations and discussions at the Partnerships for Progress Conference on Higher Education Institutions (HEIs) and External Engagement organised by the Roadmap for Employment-Academic Partnership (REAP) project in Farmleigh House, 23 September 2010. The Conference aimed to explore the potential scope for external engagement activity and the motivation for partnership as well as how that activity can be supported and managed and how success can be measured and rewarded. The REAP project is funded through the Higher Education Authority (HEA) Strategic Innovation Fund Cycle 2. The Project is led by Cork Institute of Technology (CIT) …

Viral Marketing In Tertiary Level Educational Establishments, Vicky O'Sullivan

Theses

Technological evolutions, principally developments in electronic and digital social media, have introduced new marketing paradigms, such as viral marketing. Viral marketing is a relatively new phenomenon which offers marketing practitioners significant opportunities to reach target audiences in a credible and attention grabbing way.

Students have rapidly adopted new social technologies, and they use these media to enrich existing offline personal relationships that they have with friends within their tertiary level environment. Students have a predilection to forward messages to friends, and value messages they receive from friends. This is because students trust friends, and also believe that friends will know …

The Impact Of The Implementation Of Modularisation And Semesterisation On Academic Staff In Cork Institute Of Technology: A Qualitative Study, Regina O'Flynn

Theses

This study investigates the perceptions of academic staff in Cork Institute of Technology (CIT) on the implementation of modularisation and semesterisation in CIT. The study was undertaken when the institute was at the initial stages of changing to a modularised and semesterised system of education delivery. The study investigated the reasons for such fundamental changes. The findings contribute new knowledge to the literature on change management, while specifically adding to an understanding of managing change in a higher educational institute in Ireland. Forty-five academic staff and five members of senior management were interviewed.

The study revealed overall reluctance among academics …