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Full-Text Articles in Business

Understanding Key Drivers Of Mooc Satisfaction And Continuance Intention To Use, Yunfan Lu, Bin Wang, Yaobin Lu Jan 2019

Understanding Key Drivers Of Mooc Satisfaction And Continuance Intention To Use, Yunfan Lu, Bin Wang, Yaobin Lu

Information Systems Faculty Publications and Presentations

Massive Open Online Courses (MOOCs) have attracted global audiences who desire to learn. However, the completion rate of these courses is less than 10 percent. Few studies have systematically researched the influence of expectation-confirmation theory (ECT) and user experience (e.g., flow experience, perceived interest) on user satisfaction of and the continuance intention to use MOOCs. The present study examines the drivers of MOOC satisfaction based on ECT and the influence of satisfaction on user behavior. A research model reflecting the relationships among confirmation, usefulness, interest, flow, satisfaction, and continuance intention to use, and intention to recommend was developed and tested …


Students' Perceived Value Of The Community College Experience: A Mixed Methods Study, Robin A. Duncan Jan 2018

Students' Perceived Value Of The Community College Experience: A Mixed Methods Study, Robin A. Duncan

Antioch University Full-Text Dissertations & Theses

The purpose of this study was to explore students’ perceived value of their community college experience and its relationship to other factors often related to student persistence in college, namely satisfaction, academic quality, service quality, and engagement. The research was guided by three focused questions: How do students describe and define perceived value of community college; what components emerge from exploratory factor analysis of items designed to measure perceived value; and how, if at all, is a student’s perception of the value of a community college experience different from related measures such as satisfaction, engagement, or quality? Data were collected …