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Full-Text Articles in Business

Is Your Library Ready For The Reality Of Virtual Reality? What You Need To Know And Why It Belongs In Your Library, Carl R. Grant, Stephen Rhind-Tutt Oct 2019

Is Your Library Ready For The Reality Of Virtual Reality? What You Need To Know And Why It Belongs In Your Library, Carl R. Grant, Stephen Rhind-Tutt

Charleston Library Conference

VR is no longer just gaming. It’s increasingly being deployed across academic campuses and is becoming indispensable in fields ranging from the humanities to engineering to anthropology. A recent survey indicated that 100% of ARL campuses were using VR, with 40% of libraries actively supporting it. This paper discusses practical examples of how libraries are helping their institutions build out virtual reality, utilizing 3D objects and explains why the library is the best place to do so. It provides a basic grounding in VR and related areas, showing what it is and why it's important to libraries. Specific attention is …


Faculty-Library Collaboration To Enhance Ug Research And Information Literacy Skills, Hulya Julie Yazici, Regina Beard Oct 2019

Faculty-Library Collaboration To Enhance Ug Research And Information Literacy Skills, Hulya Julie Yazici, Regina Beard

Florida Statewide Symposium: Best Practices in Undergraduate Research

This presentation describes faculty-Library collaboration efforts to enhance research and information literacy skills of our undergraduate students. An example of collaboration between business Faculty and Library Coordinator to facilitate research problem and data finding is presented with Canvas demonstration. The structured methodology is presented with implications on the experiential learning efforts. Additional examples from Library to improve information literacy and writing skills to enhance UG research are demonstrated


Representation Of Minorities Displayed On College Webpages, Jose Cruz Perez Apr 2019

Representation Of Minorities Displayed On College Webpages, Jose Cruz Perez

Undergraduate Research Conference

Advertisements play an important role in nearly everyone's life. Every single day people view a wide range of advertisements. With the population of America becoming more and more diverse in terms of race it would make sense that advertisements would reflect that same concept. However, it does not appear that advertisements actually reflect this idea. In the 2010 ads for the Super Bowl, only four out of the sixty-seven featured an African American in an ad. (Lapchick, 2010) Not only are minorities not being adequately represented in advertisements but they also only get featured for certain ads. African Americans find …


Marketing Competitions: Triumphs And Trepidations, Tyra M. Burton Feb 2019

Marketing Competitions: Triumphs And Trepidations, Tyra M. Burton

Atlantic Marketing Association Proceedings

No abstract provided.


Teaching Traditional College Students Professional Marketing Via Linkedin, Necall Wilson Feb 2019

Teaching Traditional College Students Professional Marketing Via Linkedin, Necall Wilson

Atlantic Marketing Association Proceedings

No abstract provided.


Revisiting Textbook Adoption Decisions: Are Students Finally Ready For E-Books?, Cheryl B. Ward, Diane R. Edmondson Feb 2019

Revisiting Textbook Adoption Decisions: Are Students Finally Ready For E-Books?, Cheryl B. Ward, Diane R. Edmondson

Atlantic Marketing Association Proceedings

No abstract provided.


Using Social Media To Improve Student Engagement And Learning, Tommy Hsu Feb 2019

Using Social Media To Improve Student Engagement And Learning, Tommy Hsu

Atlantic Marketing Association Proceedings

No abstract provided.