Business Commons^™

The Impact Of Campus Facilities On The Recruitment Of Students In Higher Education, Lucinnda Sue Mcdonald

Dissertations

The statement often has been made over the years that university recruitment efforts are strongly impacted by campus facilities. The subject has been a topic of research over the past several decades. This study indicates that as generations change and times change, the significance of various aspects of the university to the prospective student change as well.

This research effort is a mixed-methods study to provide insight on the facilities current students deem most important when determining which college or university they will attend. The research for this study was conducted through an online survey asking students to:

• Choose …

Wku’S Brand Personality, Nicole E. Childress

Mahurin Honors College Capstone Experience/Thesis Projects

The University Brand Personality Scale was introduced in the Journal of Business Research in 2016. It establishes six dimensions for evaluating a university’s personality: prestige, sincerity, appeal, lively, conscientious, and cosmopolitan. The scale also illustrates how these dimensions relate to brand love, positive word-of-mouth, and students’ intentions to support their university as alumni. The goal of this project was to evaluate Western Kentucky University’s brand personality on these six dimensions based on student surveys. Results showed that among the six dimensions, sincerity and appeal ranked the highest, followed by prestige, lively, and conscientious, then finally, cosmopolitan. However, on average, each …

Ua66/8/2 Ogden College Of Science & Engineering Geography & Geology Centers & Institutes, Wku Archives

WKU Archives Collection Inventories

Records created by and about Centers and Institutes administered by the Geography & Geology Department. Including:

• Center for Cave & Karst Studies
• Center for Local Government Services
• Hoffman Environmental Research Institute
• Kentucky Climate Center
• Resources Management Institute
• Small Public Water System Technology Center