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Full-Text Articles in Business

Stunting Higher-Ed Reforms: Arrogance And Ignorance, Aaron W. Hughey Dec 2016

Stunting Higher-Ed Reforms: Arrogance And Ignorance, Aaron W. Hughey

Counseling & Student Affairs Faculty Publications

No abstract provided.


27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce Aug 2016

27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce

Mahurin Honors College Capstone Experience/Thesis Projects

College campuses provide a large variety of resources to college students to help ensure their well-being and success; however, students cannot utilize these resources if they do not know they exist. While there has been extensive research on the importance and efficacy of resources on college campuses, not as much research has been done on how to advertise these services to college students. The goal of this project is to create and assess the efficacy of a campaign educating and encouraging students to seek out campus resources in times of need. This project focuses primarily on promoting resources to first-year …


Birth Of A Powerhouse: How One University Reimagined, Restructured, And Revived Outreach, Slone H. Cansler Jul 2016

Birth Of A Powerhouse: How One University Reimagined, Restructured, And Revived Outreach, Slone H. Cansler

Dissertations

Today’s modern higher education landscape presents myriad challenges to higher education leaders and administrators. Among those challenges is how universities respond to demands for accountability, growth of alternative models of postsecondary education delivery, the need to serve and increasingly diverse society, and reduced state and federal appropriations. Research suggests that the biggest changes for American higher education are imminent and will necessitate new business models, new forms of collaboration and partnerships, and innovative about the enterprise of higher education. This study sought to gain understanding about the development process and structural framework that allows a university’s outreach unit to be …