Business Commons^™

Generational Giving In Public Higher Education, Christine Bernot

Murray State Theses and Dissertations

Abstract

Competition for donors and dollars between higher education and the non-profit sector has never been greater, with Americans giving nearly $450 billion in philanthropic support to charitable organizations in 2019 (IUPUI, 2020). Alumni of higher education institutions are a natural constituency group with a history of giving back to support student needs and programs.

New research in fundraising for higher education analyzing generational giving behaviors of alumni graduate donors could help universities better understand their giving results and support the innovation of new fundraising strategies and best practices. This quantitative research study used historical giving data to examine the …

Why Do People Donate? Motivation Of Major Donors In Higher Education, Karin Hsuan Chao-Bushoven

Cal Poly Humboldt theses and projects

Higher education has relied on private philanthropy since the establishment of the first universities in the U.S. This reliance has increased over the decades as a result of rising costs and decreased government investment. As such, it has become more critical to better understand what factors motivate philanthropists to increase their support of higher education; including direct support for teaching and research and increasing financial support for those students otherwise not able to pursue secondary education. However, much of the existing data focuses only on point-of-philanthropic-act, and neglects to examine motivational factors of long-term donors that have progressively increased their …