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Globalization Tumult And Civilizational Greatness, Pradip N. Khandwalla
Globalization Tumult And Civilizational Greatness, Pradip N. Khandwalla
Markets, Globalization & Development Review
In the kind of tumultuous, strife-torn, and stressful world we are living in, we need to ask the questions: “Is our civilization moving in the right direction? What makes a civilization great?” Greed for power and greed for money, unless offset by a shared conception of civilizational excellence, often degenerate into widespread corruption, fraud, and violence. In developing countries like India, the challenge is to design a civilization that uses the creativity and enterprise of the market economy, the freedom of choice of democracy, and the altruism of the developmental state – to reverse degeneration and foster social, economic, and …
The Dynamics Of The Local And The Global: Implications For Marketing And Development, A. Fuat Fırat
The Dynamics Of The Local And The Global: Implications For Marketing And Development, A. Fuat Fırat
Markets, Globalization & Development Review
Globalization’s contemporary omnipresence has resulted in an emphasis on the conflicts between the local and the global. This emphasis has blurred our ability to have insights that may be gained by recognizing that the local and the global are interdependent and cannot exist without each other. This paper explores the initial insights from such recognition regarding local identities, cultural development, and modern marketing’s shortcomings in aiding development. Preliminary conclusions as to how a new conceptualization of marketing can be instrumental in enrichment of meaningful and substantive human lives through constructing redefinitions of development and marketing based on these insights are …