Business Commons^™

Festivals And The City: The Contested Geographies Of Urban Events, Andrew Smith, Guy Osborn, Bernadette Quinn

Books / Book chapters

This book explores how festivals and events affect urban places and public spaces, with a particular focus on their role in fostering inclusion. The ‘festivalisation’ of culture, politics and space in cities is often regarded as problematic, but this book examines the positive and negative ways that festivals affect cities by examining festive spaces as contested spaces. The book focuses on Western European cities, a particularly interesting context given the social and cultural pressures associated with high levels of in-migration and concerns over the commercialisation and privatisation of public spaces.

The key themes of this book are the quest for …

Understanding How Social Entrepreneurs Fit Into The Tourism Discourse, Ziene Mottiar, Karla Boluk

Books / Book chapters

This chapter discusses how social entrepreneurs fit into the existing tourism discourse. It examines four areas of literature in particular, tourism entrepreneurs, sustainability, destination development and intrapreneurship, and analyzes how introducing the concept of social entrepreneurs into these discussions is useful, and contributes to our understanding. Furthermore the paper illustrates that as social entrepreneurs are relevant to a broad range of issues in the tourism literature this should prevent the development of research silos where social entrepreneurship scholars seek out their own vein of research. The nexus of common ground and interests, as displayed in this chapter, should enhance the …

The Use Of Relationship Marketing In Developing Network And Co-Operative Links Within Tourism Product Marketing Groups (Pmg’S, Catherine Gorman

Books / Book chapters

Co-operative marketing groups are common in tourism, particularly in the case of destination marketing. Destination tourism marketing groups offer a diverse range of tourism products and experiences which complement each other and are delineated by a specific geographical parameter. Tourism product marketing groups offer similar tourism products or services and through a co-operative approach focus on an identified target markets. Co-operative marketing can make greater impact in terms of market presence and can be more cost effective. Members need to see the value in their membership in order to remain involved. Many tourism product providers are SMTE’s (Small and Medium …

The Role Of Smes In Tourism Development: An Industrial District Approach Applied To Killarney, Ireland, Ziene Mottiar, Theresa Ryan

Books / Book chapters

No abstract provided.