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Full-Text Articles in Business
Male Breadwinner Ideology And The Inclination To Establish Market Relationships: Model Development Using Data From Germany And A Mixed-Methods Research Strategy, Michaela Haase, Ingrid Becker, Alexander Nill, Clifford J. Shultz Ii, James W. Gentry
Male Breadwinner Ideology And The Inclination To Establish Market Relationships: Model Development Using Data From Germany And A Mixed-Methods Research Strategy, Michaela Haase, Ingrid Becker, Alexander Nill, Clifford J. Shultz Ii, James W. Gentry
Department of Marketing: Faculty Publications
A pattern found in many marketing systems, “male breadwinning,” is contingent upon overlapping and shared ideologies, which influence the economic organization and thus the type and number of relationships in those systems. Implementing a mixed-methods research methodology, this article continues and extends previous work in macromarketing on the interplay of markets, ideology, socio-economic organization, and family. A qualitative study illuminated the main ideologies behind male breadwinning and a model was developed to advance the theoretical analysis of the phenomenon of male breadwinning. An experiment in the form of a vignette study was subsequently designed and administered. The qualitative study and …
Leadership And Decision-Making Styles, Oluremi Alapo
Leadership And Decision-Making Styles, Oluremi Alapo
Publications and Research
Generation X: The Role of Culture on the Leadership Styles of Women in Leadership Positions' goal is to assist organizational leaders to view Generation X women in positions of power from a different perspective. Women leaders are capable of leading a 21st century organization because of their scope of knowledge about growing businesses, and their ability to blend and incorporate new technologies and innovations in the business environment. Generation X: The Role of Culture on the Leadership Styles of Women in Leadership Positions is relevant to the fields of business, cultural, human relations, leadership, management, and cross-cultural leadership and women …