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Gaming and Casino Operations Management
UNLV Theses, Dissertations, Professional Papers, and Capstones
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Exploring The Relationship Between Revenue Management And Hotel Loyalty Programs, Melissa Elizabeth Buckley
Exploring The Relationship Between Revenue Management And Hotel Loyalty Programs, Melissa Elizabeth Buckley
UNLV Theses, Dissertations, Professional Papers, and Capstones
Loyalty programs are a staple of the hospitality industry. As time progressed, there has been a shift among the structure of loyalty programs to not only reward the large spend of casino players, but also to compensate other frequent travelers of the hotel. As hotels continue to offer increasing benefits and compensation while reevaluating the tier structure of loyalty programs, research was necessary to discover if these loyalty programs are extracting the maximum revenue per guest and creating overall revenue for the hotel.
The purpose of the study was to uncover the relationship between revenue management and hotel loyalty programs. …