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The Examination Of Entertainment Product Performance In Macau, Jian Ming Luo, Chi Fung Lam
The Examination Of Entertainment Product Performance In Macau, Jian Ming Luo, Chi Fung Lam
ICHRIE Research Reports
Macau surpassed Las Vegas as the top gaming destination many years ago. Entertainment is a crucial element in many gambling destinations. Associating entertainment and gambling helped create a more appealing image and package of gambling destination. This study investigated the performance of entertainment products in Macau. This study used convenience sampling to collect 300 usable questionnaires from three tourists’ departure spots. Respondents were asked to evaluate the importance and performance of seven categories of entertainment products. The most important entertainment products were Family Fun and Show. Most people did not think Beauty and Wellness, or Sports and Recreation were important. …