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Articles 1 - 6 of 6
Full-Text Articles in Business
Divisional Multimarket Contact Within And Between Multiunit Organizations, Arthurs Kalnins
Divisional Multimarket Contact Within And Between Multiunit Organizations, Arthurs Kalnins
Arturs Kalnins
The theory of multimarket contact has important but uninvestigated implications for interactions among a firm's divisions because divisions often meet and even compete in multiple geographical and product markets. I hypothesize that firms with incentives to induce competition among divisions will act to reduce levels of multimarket contact among those divisions. Further, I predict that, in markets with substantial uncertainty, firms will increase divisional multimarket contact. I find support for these hypotheses in the setting of the franchised fast-food industry.
Divisional Multimarket Contact Within And Between Multiunit Organizations, Arturs Kalnins
Divisional Multimarket Contact Within And Between Multiunit Organizations, Arturs Kalnins
Arturs Kalnins
The theory of multimarket contact has important but uninvestigated implications for interactions among a firm's divisions because divisions often meet and even compete in multiple geographical and product markets. I hypothesize that firms with incentives to induce competition among divisions will act to reduce levels of multimarket contact among those divisions. Further, I predict that, in markets with substantial uncertainty, firms will increase divisional multimarket contact. I find support for these hypotheses in the setting of the franchised fast-food industry.
Educational Materials Review: Calcium: Are You Getting Enough?, Abigail Field, Christina Pruemer, Melanie Burns
Educational Materials Review: Calcium: Are You Getting Enough?, Abigail Field, Christina Pruemer, Melanie Burns
Melanie Burns
No abstract provided.
Web Site Review: The President’S Challenge, Erin Boester, Lisa Cunningham, Melanie Burns
Web Site Review: The President’S Challenge, Erin Boester, Lisa Cunningham, Melanie Burns
Melanie Burns
No abstract provided.
Educational Materials Review: Choosing A Safe And Successful Weight-Loss Program And You Can Control Your Weight As You Quit Smoking., Lee Ann Price, Elizabeth Stanberry, Melanie Burns
Educational Materials Review: Choosing A Safe And Successful Weight-Loss Program And You Can Control Your Weight As You Quit Smoking., Lee Ann Price, Elizabeth Stanberry, Melanie Burns
Melanie Burns
No abstract provided.
Review Of Educational Materials: Let’S Get Moving With Exercise And Healthy Foods And Let’S Get Moving With Healthy Snacks And Play, Bridget Schade, Carrie O'Donnell, Melanie Burns
Review Of Educational Materials: Let’S Get Moving With Exercise And Healthy Foods And Let’S Get Moving With Healthy Snacks And Play, Bridget Schade, Carrie O'Donnell, Melanie Burns
Melanie Burns
No abstract provided.