Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Customer Behaviour Towards Halal Food: A Systematic Review And Agenda For Future Research, Mohammad Iranmanesh, Madugoda Gunaratnege Senali, Morteza Ghobakhloo, Davoud Nikbin, Ghazanfar Ali Abbasi
Customer Behaviour Towards Halal Food: A Systematic Review And Agenda For Future Research, Mohammad Iranmanesh, Madugoda Gunaratnege Senali, Morteza Ghobakhloo, Davoud Nikbin, Ghazanfar Ali Abbasi
Research outputs 2014 to 2021
Purpose
The halal food market is a large and fast-growing market. To maintain and boost the growth of the halal food industry, scholars have attempted to understand the behaviour of Muslims and non-Muslims towards halal food. To advance understating of previous studies on behaviour towards halal food and shedding light on future studies, this study aims to systematically review the literature.
Design/methodology/approach
A sample of 985 peer-reviewed papers was extracted from Scopus and Web of Science databases. A total of 96 articles related to customers' behaviour towards halal food by reviewing the titles, abstracts and contents of the extracted articles …