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Business Sustainability Strategies Of Small And Medium Enterprises In South Africa, Celestine Chiedo Aharanwa
Business Sustainability Strategies Of Small And Medium Enterprises In South Africa, Celestine Chiedo Aharanwa
Walden Dissertations and Doctoral Studies
AbstractSmall and medium-sized enterprises (SMEs) constitute a crucial driving force for global economic growth. Some SME business owners face challenges in adopting business sustainability strategies to stay in business beyond five years. The ravages of unemployment due to business closure negatively impact the socio-economic wellbeing of the local community residents. Grounded in the sustainable development theory, the purpose of this multiple case study was to explore strategies SME business owners in South Africa use to stay in business beyond five years. The participants comprised six SME business owners from six industrial sectors in the Gauteng province of South Africa who …