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Faculty Focus: Hongjun Yan Challenges Students To See Financial Decision-Making From A Fresh Perspective
Business Exchange
Chair and Director of Richard H. Driehaus Center for Behavioral Finance Hongjun Yan found himself drawn to alternative theories of behavioral finance when he was studying finance. His scholarly work probes how asset pricing is affected by market imprefections and "bounded rationality," and he relishes challenging a new generation of business students to question conventional thinking.