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Full-Text Articles in Business
Effective Strategies To Sustain Small Businesses In Rural Areas, Nicole A. Dobson
Effective Strategies To Sustain Small Businesses In Rural Areas, Nicole A. Dobson
Walden Dissertations and Doctoral Studies
Compared to their urban counterparts rural small businesses face unique socio-economic and environmental challenges including isolation, lack of resources, poverty, limited networks, and a smaller population of working age adults. The purpose of this qualitative case study was to explore effective strategies that rural small business managers have used to sustain a business in their area. The population for this study included a purposeful selection of 8 rural small businesses. Institutional theory served as the conceptual framework for this study. Data was collected using semi-structured face-to-face interviews of participants. The data was analyzed and coded by using a modified Van …
Financial Literacy In Appalachian Kentucky With A National Comparison, Tanya Noah
Financial Literacy In Appalachian Kentucky With A National Comparison, Tanya Noah
Walden Dissertations and Doctoral Studies
Financial literacy is a national problem; many studies confirmed that Americans have low levels of financial literacy. There is little to no research about financial literacy in Appalachia, and the level of financial literacy was unknown for Appalachian Kentucky. There is a problem deserving attention which can be seen by examination of the 3 key financial indicators. Many researchers found the Appalachian Kentucky region deficient regarding poverty rates, unemployment rates, and personal income rates. The purpose of this study was to develop a baseline level of financial literacy of Appalachian Kentuckians and to compare it to national levels. Becker's theory …