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Lululemon Strategic Audit, Tessa Mozingo, Olivia Eno, Molly Mitchell, Connor Morrissey, James Eshleman

Honors Theses

This case study focuses on lululemon, a prominent athleisure apparel company. Our team conducted an audit of the company revolving around strategic business management principles. Our research used publicly available information that included the company’s website, SEC filings, news articles, lululemon’s annual reports, financial statements, IBIS industry reports, and online sources. The goal of this strategic audit is to develop an understanding of lululemon’s business activities and strategies, collect and analyze both internal and external data, and evaluate lululemon based on strategic management concepts.

In this strategic audit, we conduct internal, external, performance, and competitive analyses and an examination of …

Strategic Audit Of Dunkin Brands, Maggie Madej

Honors Theses

Dunkin Brands is the parent company that operates franchises, and one of its most well-known subsidiaries is Dunkin' Donuts. This establishment, rooted in the United States but with a global presence, is a significant player in the coffee and donut shop industry. This paper provides a background on Dunkin Brands and analyzes their internal and external environment, firm strategy, and corporate governance. The analysis uses theories and principles learned in management, such as Porter’s Five Forces and PESTEL analysis. Additionally, strategic recommendations were made for Dunkin Brands' next steps to continue dominating the coffee and donut shop industry.