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Finance and Financial Management

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Hotel industry

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Full-Text Articles in Business

Serving More Segments And Offering More Products: What Are The Costs And Where Are The Profits?, Cathy A. Enz, Gordon Potter, Judy A. Siguaw Jan 2016

Serving More Segments And Offering More Products: What Are The Costs And Where Are The Profits?, Cathy A. Enz, Gordon Potter, Judy A. Siguaw

Gordon Potter

Making more money involves more than targeting new customer segments and offering new services.

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