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Finance and Financial Management
Association of Arab Universities
Marketing mix- Commercial banks – Customer’s satisfaction - Public banks - Algeria
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The Extent Of The Customers Satisfaction On The Elements Of The Marketing Mix Applied In The Algerian Public Commercial Banks : An Empirical Study, Aboubaker Khoualed
The Extent Of The Customers Satisfaction On The Elements Of The Marketing Mix Applied In The Algerian Public Commercial Banks : An Empirical Study, Aboubaker Khoualed
Journal of the Arab American University مجلة الجامعة العربية الامريكية للبحوث
This study aims; in general, to know the extent of the customer’s satisfaction on the various elements of the marketing mix: Product, Pricing, Promotion, Place, Physical evidence, People, and Processes applied in the Algerian public commercial banks. To achieve the above-mentioned method, the researcher used a descriptive and an analytical field survey which is designed according to Likert Quintet scale. This survey was distributed randomly to a sample consisting of (150) customers of the Algerian commercial public banks which are six, namely: The National Fund for Savings and Reserve (CNEP), the National Bank of Algeria (BNA), the Popular Credit of …