Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Finance and Financial Management

PDF

Perspectives@SMU

2018

Articles 1 - 2 of 2

Full-Text Articles in Business

How Early Contributions Affect The Success Of Crowdfunding Projects, Singapore Management University Jul 2018

How Early Contributions Affect The Success Of Crowdfunding Projects, Singapore Management University

Perspectives@SMU

Raising money from family and friends is a common and effective way for start-ups. However, will it affect the success of crowdfunding initiatives?


Turning A Profit In The New News Landscape, Singapore Management University Jul 2018

Turning A Profit In The New News Landscape, Singapore Management University

Perspectives@SMU

Generating revenue requires engaging the reader instead of advertisers.